Katie Couric's New Media Venture Looks for Partner Companies With 'Ethos'
*By Madison Alworth*
Katie Couric is all in with new media. Since the journalist left Yahoo roughly one year ago, she's expanded her own production company, Katie Couric Media, joined forces with theSkimm newsletter, and entered the fight for gender equality.
“I’ve sort of been staffing up, and we are doing a number of interesting projects," Couric, a seasoned vet of the more traditional CBS and ABC networks, said this week in an interview on Cheddar.
"We’re teaming up with companies that have kind of an ethos and social responsibility side that resonates with me. So companies like Procter and Gamble, I’ve been working with them because they’ve been on the forefront of gender equality, and \[chief brand officer\] Mark Pritchard is an amazingly enlightened individual in corporate america. And P&G is a fantastic company, so I'm proud to be associated with them.”
P&G ($PG) is sponsoring one of Couric's first video projects with new media company theSkimm.
"I’m doing a series called 'Getting There' with theSkimm, because it’s really designed to inspire younger women to show how very successful women got there ー from Ina Garten to Issa Rae to Eva Chen to Bozoma St. John to Jennifer Fisher to Bethenny Frankel ー all really successful women in their own right."
TheSkimm, which was founded in 2012, has since grown to [6 million subscribers](http://www.niemanlab.org/2017/11/with-video-and-audio-the-skimm-pushes-further-into-the-daily-routines-of-its-6-million-readers/), according to the latest estimates. The newsletter company expanded into video and audio last year, a natural extension for the millennial-focused start-up.
Once the star of the "Today Show" and the "CBS Evening News," Couric is well aware that media was vastly different at the start of her career. “I always thank my lucky stars I went into television news when I went into television news, because it is completely different today,” she said.
But Couric isn't intimidated by change ー she's inspired by it.
“You have a lot of different platforms, you have to iterate the content to match the platform. I think it's challenging, because it is so fragmented and so niche and there is so much content out there," she said.
"On the other hand, that is presenting really exciting opportunities to do different things. I always like to be forward-thinking.”
For full interview [click here](https://cheddar.com/videos/katie-couric-media).
Although still early in development, blockchain technology, Web3, also known as Web 3.0 has been getting a lot of attention from some top tech names lately. Web3 is based on blockchain technology, which powers NFT’s and cryptocurrencies such as bitcoin. With Web3, users would ideally control their own data, rather than have it be controlled by a few large companies. But, Tesla CEO Elon musk isn't buying into Web3 just yet, tweeting over the weekend that the decentralized iteration of the internet seems more like a marketing "buzzword" right now than reality. Twitter co-founder Jack Dorsey also chiming in to the conversation, expressing doubt over whether or not Web3 would actually be decentralized if ownership still belonged to venture capital firms. Parker McCurley, co-founder & CEO of Decent Labs explains the significance of Web3 catching the eye of the tech giants, and what Web3 could mean for the future of the internet.
The FDA has granted emergency use authorization to Pfizer's pill to treat covid-19. The treatment, called Paxlovid, is the first antiviral covid-19 pill that people can take at home.
Pfizer says the pill can reduce the risk of severe illness by 90 percent and is intended for people at high risk for severe disease, including those over 65, people with obesity, diabetes, or a weakened immune system. Professor Peter Pitts, Founder, Center for Medicine in the Public Interest & Former FDA Associate joined Wake Up with Cheddar to discuss.
On December 20th, the TSA reported that for the fourth day in a row, it had screened more than 2 million people through its airports as the Omicron variant continues to rage and spread rapidly throughout the country. The CDC now reporting that roughly 73% of all covid cases are caused by the Omicron variant ahead of President Biden’s remarks aimed towards curbing the virus and helping hospitals battle rises in hospitalizations. Dr. Nasia Safdar breaks down the latest on traveling during the pandemic.
Ahead of a four day week for the markets due to the upcoming Christmas holiday, investors hoping for a quiet end to the year, or even a Santa Claus rally, may not be in luck. Investors are still digesting the latest from the Fed regarding a quicker than expected taper, as well as ever increasing blow back as the Omicron variant spreads. Octavio Marenzi, CEO of Opimas LLC, explains why the markets have been so volatile ever since the emergence of the latest variant and what to expect going forward into 2022.
Carlo and Baker cover the heartening news on the Covid front ahead of the holiday, plus President Biden punting student loan repayments again, a new space telescope and Love, Hate, Ate: Christmas Eve Eve Edition!
Stocks closed lower Monday as investors continued to price in COVID-19 omicron variant fears. Reopening stocks like airlines, financial companies, restaurants and hotels, and more, dragged on the major indexes as businesses and events took a pause over the weekend amid rising case numbers in metropolitan areas. This comes a week after the Federal Reserve announced it plans to speed up its asset tapering timeline in January and institute three rate hikes next year. Is that plan aging well? Robert Conzo, CEO of The Wealth Alliance, joins Cheddar News' Closing Bell to discuss market movement, how stocks could close out the year, what the Fed could do in 2022, and more.
After a vote in one Buffalo, New York-area Starbucks created the first workers union in the coffee chain's history, the company has announced that it is ready to negotiate in good faith with the new bargaining unit. But a tense process where labor organizers leveled accusations of anti-union activity at the coffee giant may make that difficult. Cortlin Harrison, a barista at the unionized store, spoke to Cheddar about making a deal. "We can move past all the dirty tricks, the union-busting, the captive audience meetings," he said. "I'm ready to go to the table, and my fellow baristas are ready to go to the table, and just move forward."
