Katie Couric's New Media Venture Looks for Partner Companies With 'Ethos'
*By Madison Alworth*
Katie Couric is all in with new media. Since the journalist left Yahoo roughly one year ago, she's expanded her own production company, Katie Couric Media, joined forces with theSkimm newsletter, and entered the fight for gender equality.
“I’ve sort of been staffing up, and we are doing a number of interesting projects," Couric, a seasoned vet of the more traditional CBS and ABC networks, said this week in an interview on Cheddar.
"We’re teaming up with companies that have kind of an ethos and social responsibility side that resonates with me. So companies like Procter and Gamble, I’ve been working with them because they’ve been on the forefront of gender equality, and \[chief brand officer\] Mark Pritchard is an amazingly enlightened individual in corporate america. And P&G is a fantastic company, so I'm proud to be associated with them.”
P&G ($PG) is sponsoring one of Couric's first video projects with new media company theSkimm.
"I’m doing a series called 'Getting There' with theSkimm, because it’s really designed to inspire younger women to show how very successful women got there ー from Ina Garten to Issa Rae to Eva Chen to Bozoma St. John to Jennifer Fisher to Bethenny Frankel ー all really successful women in their own right."
TheSkimm, which was founded in 2012, has since grown to [6 million subscribers](http://www.niemanlab.org/2017/11/with-video-and-audio-the-skimm-pushes-further-into-the-daily-routines-of-its-6-million-readers/), according to the latest estimates. The newsletter company expanded into video and audio last year, a natural extension for the millennial-focused start-up.
Once the star of the "Today Show" and the "CBS Evening News," Couric is well aware that media was vastly different at the start of her career. “I always thank my lucky stars I went into television news when I went into television news, because it is completely different today,” she said.
But Couric isn't intimidated by change ー she's inspired by it.
“You have a lot of different platforms, you have to iterate the content to match the platform. I think it's challenging, because it is so fragmented and so niche and there is so much content out there," she said.
"On the other hand, that is presenting really exciting opportunities to do different things. I always like to be forward-thinking.”
For full interview [click here](https://cheddar.com/videos/katie-couric-media).
Stocks closed lower on the last trading day of 2021, but all three major indexes ended the year with double-digit growth. The S&P 500, in particular, marked its third straight positive year. What's in store for 2022 amid the Federal Reserve's plans to speed up asset tapering and raise interest rates, and how could COVID-19 continue to impact stocks? Steve Sosnick, Chief Strategist at Interactive Brokers, joins Cheddar News' Closing Bell to discuss movement on the last trading day of 2021, market predictions for 2022, and more.
As the pandemic continues to evolve, and cases of the omicron variant increase, how will this impact economic growth and movement in the new year? Consumer behavior continues to shift, labor issues linger, and questions about whether the pandemic will eventually become endemic are on economists' minds as we enter 2022. Jason Ware, Economist & Chief Investment Officer at Albion Financial Group, joins Cheddar News' Closing Bell to discuss.
Mike Draper, Founder and Owner of Raygun, joins Cheddar News' Closing Bell, where he discusses how increases to the minimum wage in several states next year will help his company and explains why he advocates for it nationally.
The push to regulate the gig worker economy is gaining steam as the share of workers who participate in freelancing through businesses like Uber and Lyft have also exponentially grown during the pandemic. Employment attorney Mark Kluger, founding partner at Kluger Healey, LLC, joined Cheddar to break down how the battle to reclassify gig workers will continue in the new year, and why the issue continues to generate conflict. "More and more workers are using gig work as their primary source of income and as a result of that they are not like employees in the sense that they don't have benefits like health insurance," Kluger noted.
Renewable energy company Heliogen has gone public via a SPAC merger with blank check company Athena Technology Acquisition Corp. on the NYSE. Joining Cheddar, founder and CEO Bill Gross went into why he felt the end of 2021 was the best time to get into the public markets. "If you think of the Industrial Revolution and the digital revolution, this renewable revolution is probably going to be as big or larger than that," he said. "So we're going to use this capital to scale our business, to meet more customer demand, to do more projects in parallel, and to scale our research and development to continue to drive down the price to be competitive with fossil fuels."
Carl "The Moon" Runefelt, a Bitcoin investment expert, recently made a hefty purchase of a $2 million Bugatti sports car at a Dubai dealership. The Swedish crypto evangelist joined Cheddar to talk about how he made the big acquisition of a luxury item he had long had his eye on and why he chose the dealership, The Car Vault, to make the unprecedented transaction. "They accepted crypto directly, and that was important to me," he said. "I am not going to go to any car dealership that don't accept crypto, and that's kind of a principle I have today."
Marjorie Mesidor, Partner at Phillips & Associates, joined Wake Up With Cheddar to break down the latest trends in the job market, as the demand for labor has recovered, but as the number of people willing to fill positions remains relatively low.
2021 proved that crypto currency is here to stay. This year saw more and more adoptions of crypto, from top athletes looking to be paid in bitcoin, to Elon Musk even experimenting with bitcoin and dogecoin payments for a bit over at Tesla. And it wasn't all bitcoin either - other cryptos like Cardano and Solana saw some action in 2021 as well. Patrick McConlogue, CEO of Overline and former Citadel Investment Group Engineer explains why 2021 was such a good year for crypto, and what to expect in 2022.
