Katie Couric's New Media Venture Looks for Partner Companies With 'Ethos'
*By Madison Alworth*
Katie Couric is all in with new media. Since the journalist left Yahoo roughly one year ago, she's expanded her own production company, Katie Couric Media, joined forces with theSkimm newsletter, and entered the fight for gender equality.
“I’ve sort of been staffing up, and we are doing a number of interesting projects," Couric, a seasoned vet of the more traditional CBS and ABC networks, said this week in an interview on Cheddar.
"We’re teaming up with companies that have kind of an ethos and social responsibility side that resonates with me. So companies like Procter and Gamble, I’ve been working with them because they’ve been on the forefront of gender equality, and \[chief brand officer\] Mark Pritchard is an amazingly enlightened individual in corporate america. And P&G is a fantastic company, so I'm proud to be associated with them.”
P&G ($PG) is sponsoring one of Couric's first video projects with new media company theSkimm.
"I’m doing a series called 'Getting There' with theSkimm, because it’s really designed to inspire younger women to show how very successful women got there ー from Ina Garten to Issa Rae to Eva Chen to Bozoma St. John to Jennifer Fisher to Bethenny Frankel ー all really successful women in their own right."
TheSkimm, which was founded in 2012, has since grown to [6 million subscribers](http://www.niemanlab.org/2017/11/with-video-and-audio-the-skimm-pushes-further-into-the-daily-routines-of-its-6-million-readers/), according to the latest estimates. The newsletter company expanded into video and audio last year, a natural extension for the millennial-focused start-up.
Once the star of the "Today Show" and the "CBS Evening News," Couric is well aware that media was vastly different at the start of her career. “I always thank my lucky stars I went into television news when I went into television news, because it is completely different today,” she said.
But Couric isn't intimidated by change ー she's inspired by it.
“You have a lot of different platforms, you have to iterate the content to match the platform. I think it's challenging, because it is so fragmented and so niche and there is so much content out there," she said.
"On the other hand, that is presenting really exciting opportunities to do different things. I always like to be forward-thinking.”
For full interview [click here](https://cheddar.com/videos/katie-couric-media).
Jared C. Bass, senior director for Higher Education at the Center for American Progress, joins Cheddar News to discuss how schools are navigating the Omicron variant.
Martin Fischer, president of technology supplier for cars and commercial vehicles ZF North America, joined Cheddar to discuss the company's solutions for next-generation mobility in autonomous vehicles and its plans to usher in the next phase of electric vehicles. He also talked about the rising demand for self-driving technology on a global scale. "Whereas we are really active also there for passenger cars and commercial vehicles, what we showcase at CES now virtually is our autonomous shuttles," he said. "So, what that means is we bring these vehicles to busy city centers and can take traffic levels down."
Pfizer and BioNTech are working to develop an mRNA-based shingles vaccine following the success of the COVID-19 shot. This latest collaboration will mark the third time the pharmaceutical companies have worked together on a vaccine.
On Monday, President Biden announced his new plan to take on inflation by taking down the big meat monopolies - turning to the federal government's antitrust authorities to investigate the major meatpackers that control a significant share of the market. The White House plans to devote one billion dollars to aiding independent meat and poultry producers in an effort to undercut the few powerful meat producers that have control of the sector. Austin Frerick, deputy director of Thurman Arnold Project at Yale, joins Cheddar News to discuss.
Flight cancellations remain high nearly two weeks after the Christmas holiday, with more than 1,400 counted on Tuesday. Carriers are facing a number of factors including staff shortages linked to COVID-19 spread as well as inclement weather.
SGH, formerly known as Smart Global Holdings, reported Q1 earnings after the bell on Tuesday. The holdings company reported solid net sales, up a whopping 60 percent from the same period last year, marking its seventh consecutive quarter of year-over-year revenue growth. SGH also announced a two-for-one share split in the form of a share dividend of one ordinary share for every one ordinary share owned. Mark Adams, CEO, SGH and Former President, Micron, joined Wake Up with Cheddar to discuss.
For the first time in 90 years, General Motors has officially been dethroned as the top car seller in the U.S. after Toyota sold 2.3 million vehicles last year. Paulina Likos, an investing reporter at U.S News & World Report, said that the Japanese auto giant's 2021 success is linked to its large stockpile of semiconductor chips that allowed it to continue producing vehicles while others lagged behind. Likos noted that both GM and Toyota noted that this is unlikely to be a long-term trend and pointed to both automakers' push to become EV leaders. "I think what's great in this EV market is that there are so many different competitors, and certainly both GM and Toyota are trying to be leaders in this space," she said.
