Ex-Apple CEO John Sculley: People Want to See More Than Google and Facebook
Former Apple CEO John Sculley sees big shifts in the ad tech industry, as marketing becomes more personalized. And as smaller companies look to survive, he says they’re turning to Zeta Global, which he co-founded ten years ago.
“There’s so many companies that are for sale because they are too small to be able to compete in the mainstream,” he told Cheddar Monday. “We’ve been constantly approached by companies wanting us to acquire them.”
Just last week, the marketing cloud company bought Disqus, which powers the comment section of websites like TMZ and The Atlantic, services over 4 million websites, and hosts 2 billion monthly unique users.
Sculley also commented on the state of digital advertising, which has been largely dominated by Facebook and Google. He says customers want to broaden their advertising options.
“People want to see other alternatives in addition to Google and Facebook,” he said. “And it’s why you see companies like Zeta Global, and Adobe, and Salesforce.com, and others enjoying so much attention. You have to build out a broader platform.”
Monthly VC funding fell below $20 billion in February, marking a two-year low. Jager McConnell, CEO of Crunchbase, joined Cheddar News to discuss the current funding climate and what lies ahead.
Longtime Starbucks CEO Howard Schultz is facing sharp questioning before the Senate Health, Education, Labor and Pensions Committee where he is defending the company’s actions during an ongoing unionizing campaign.
Apple Pay is getting in on the buy now pay later boom with a feature allowing users to split purchases into four separate payments over six weeks at no additional cost or interest.
UBS says it’s bringing back former CEO Sergio Ermotti to lead the Swiss bank as it moves forward with a government-orchestrated plan to take over struggling rival Credit Suisse.
San Francisco-based technology startup Illumix just closed a $18 million Series A round of funding, and in a rare move for the Shark Tank star, Mark Cuban contributed.
Austin Graff, founder and CIO of Opal Capital in Austin, Texas, offers his take on why stocks opened higher Wednesday, saying investors appear tentatively optimistic about regulatory actions being taken around struggling banks, even as they remain worried about the long-term consequences of federal action on the sector. "
Credit Suisse violated a plea agreement with U.S. authorities by failing to report secret offshore accounts that wealthy Americans used to avoid paying taxes, U.S. lawmakers said Wednesday.
