The battle for home assistant domination is heating up on the Las Vegas Strip. Google Home and Amazon Alexa are the stars at CES 2018. Cheddar CEO Jon Steinberg gives a preview of what to expect at this year's CES. Cheddar is going live from the conference all day. In other retail news, people are shopping again in big numbers. Consumer confidence hit a 17-year-high in November. Major retailers like Target and Macy's reported major sales gains over the holiday season.

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What's Behind the Facebook Inc. Name Change to Meta
Nicola Mendelsohn, vice president of the global business group at the newly-christened Meta, joined Cheddar to discuss what went into the re-branding of Facebook's parent company. Regarding criticism that the name change might be a way for the company to deflect from news of its role in allegedly undermining child safety, growing political strife, and spreading vaccine disinformation, she noted that the process began even earlier. "Something like this takes a long time to pull together," Mendelsohn said.
Proptech Startup Juno Raises $20 Million
Proptech startup Juno recently raised $20 million in a Series A funding round. The company says the funds will be used to further its mission of building sustainable and affordable apartment buildings across the United States. Juno Co-Founder and CEO Jonathan Sherr joined Cheddar News' Closing Bell to discuss.
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