*By Alisha Haridasani*
It’s the most divisive question since the blue and black dress (or was it white and gold?!): Do you hear Yanny or Laurel?
Technically, the answer is "Laurel." But some people swear it's "Yanny."
The question, which is ripping the internet apart, revolves around an audio clip [reportedly](https://www.nytimes.com/2018/05/15/science/yanny-laurel.html) posted on Reddit by a student who found it on a vocabulary website when researching a school project under the word "laurel." The clip went viral, leaving many listeners questioning what they heard ー and maybe their sanity.
The discrepancy in what people hear could be due to circumstance, said Brad Story, professor of speech, language, and hearing at the University of Arizona.
“It really is going to depend on the information that you have in terms of your bias toward listening to it at that moment in time," said Story. "That’s what we call ‘top-down information’ ー trying to make sense of any kind of pattern that's present.”
The two words share very similar acoustic characteristics that your brain could selectively hear it one way or the other, he said.
The bass, frequency, and volume of the audio clip can also influence what someone hears. Some people posted videos on [Twitter](https://twitter.com/JFLivesay/status/996585941241401346) where the audio levels were adjusted, changing how the clip could be heard.
So, whatever the *technical* answer to the question is, in reality, it can be both.
For the full interview, [click here](https://cheddar.com/videos/yanny-vs-laurel).
Brand consultant Allen Adamson said the companies that don't speak up in the age of social media, are doomed to become irrelevant. That's the bet Nike is making with its new campaign.
Nike's decision to tap Colin Kaepernick as the new face of the 'Just Do It' campaign is inspiring some and offending others. Mashable's Marcus Gilmer joins Cheddar to discuss how the new deal came together.
Amazon briefly passed a market cap of $1 trillion Tuesday morning, the second U.S. company to reach the milestone after Apple pulled it off last month.
When the NFL season kicks off Thursday, the league will have a new official pizza partner. Pizza Hut executives Marianna Radley and Artie Starrs announced new deals for fans and what it hopes to get from the partnership.
Steve Bannon, President Trump's former adviser, was dis-invited from the New Yorker Festival by editor David Remnick after other guests, including Jim Carrey and Jack Antonoff, said they would not attend if Bannon spoke. Bannon called Remnick "gutless" in response. Benjamin Mullin, a digital media and advertising reporter for the Wall Street Journal, addressed the backlash.
The DC Universe is getting its own streaming service starting Sept. 15. Alan Wolk, co-founder of TV{R}ev, believes niche services will continue to grow as cord-cutting proliferates and customers build their own bespoke bundles.
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
These are the headlines you Need 2 Know.
Joe Buscaino, a Los Angeles City Council Member, believes the implementation of electric scooters and better bike lanes and accessibility will improve the traffic and mobility of the city of Los Angeles.
The Wall Street Journal's Jennifer Maloney said Coca-Cola's $5.1 billion acquisition of the UK's Costa Coffee, the second-largest coffee chain in the world, is a direct threat to Starbucks and gives the soda giant entree into a market it previously hadn't tapped: hot beverages.
Load More