*By Alisha Haridasani*
It’s the most divisive question since the blue and black dress (or was it white and gold?!): Do you hear Yanny or Laurel?
Technically, the answer is "Laurel." But some people swear it's "Yanny."
The question, which is ripping the internet apart, revolves around an audio clip [reportedly](https://www.nytimes.com/2018/05/15/science/yanny-laurel.html) posted on Reddit by a student who found it on a vocabulary website when researching a school project under the word "laurel." The clip went viral, leaving many listeners questioning what they heard ー and maybe their sanity.
The discrepancy in what people hear could be due to circumstance, said Brad Story, professor of speech, language, and hearing at the University of Arizona.
“It really is going to depend on the information that you have in terms of your bias toward listening to it at that moment in time," said Story. "That’s what we call ‘top-down information’ ー trying to make sense of any kind of pattern that's present.”
The two words share very similar acoustic characteristics that your brain could selectively hear it one way or the other, he said.
The bass, frequency, and volume of the audio clip can also influence what someone hears. Some people posted videos on [Twitter](https://twitter.com/JFLivesay/status/996585941241401346) where the audio levels were adjusted, changing how the clip could be heard.
So, whatever the *technical* answer to the question is, in reality, it can be both.
For the full interview, [click here](https://cheddar.com/videos/yanny-vs-laurel).
Petco will phase out dog and cat food containing artificial ingredients and preservatives entirely by May 2019. Petco CEO Ron Coughlin told Cheddar Tuesday that the decision to move to a wholly natural-ingredient line was part of a corporate strategy to become a full-service "partner to pet parents." It also reflects broader consumer trends toward healthier, organic foods ー that now includes the diets of their pets.
The backlash was swift after Amazon announced on Tuesday morning that it will split its second unbuilt headquarters and up to 50,000 full-time jobs between two locations: Long Island City, in Queens, N.Y., and the Crystal City neighborhood of Arlington, Va, just outside the nation's capital.
These are the headlines you Need 2 Know for Tuesday, Nov. 13, 2018.
The Food and Drug Administration plans to restrict the sale of flavored e-cigarettes that might appeal to teens, according to a Washington Post report. But some worry a ban will only further entice young users. "Some people say it will just make it more attractive. That's one of the problems ー the more you restrict it, the more enticing it can be," USA Today health care policy reporter Jayne O'Donnell told Cheddar on Monday.
From the makers of the dating app, Bumble, the newest dating app exclusively for gay men is here. Chappy caters gay men and Adam Cohen-Aslatei, managing director of Chappy, said the app not only wants to help make meaningful relationships, but combat the discrimination seen in other dating apps.
The subject of gambling and esports has become a point of serious tension for gamers. For companies like Unikrn, which built its platform on the practice of esports betting, battling that stigma is a central, implicit part of the operation. According to CEO and co-founder Rahul Sood, the company is determined to make betting on esports a “safe, legal, and relegated” space.
Mike Masserman, head of global policy and social impact at Lyft, spoke with Cheddar about several initiatives the ridesharing company is taking to put its values front and center. Lyft's "Round Up & Donate" feature lets riders make a small charitable donation with each ride. Its first partner in the initiative, the USO, just topped $1 million in donations from the program. The ridesharing company has also activated its "Relief Rides" program to help victims of the California wildfires get to shelters and hospitals.
Over the weekend, the NRA criticized doctors for advocating for gun control by telling them to "stay in your lane." That was swiftly met with an online movement of doctors sharing their stories of seeing the aftermath of gun violence up close.
Dr. Ana Maria Lopez, president of the American College of Physicians, told Cheddar that physicians live by a code that requires them to address gun violence as a crisis.
Legendary comic-book writer, editor, actor, and film producer Stan Lee has died, according to multiple reports. He was 95 years old.
Two new wildfires broke out in Southern California's Ventura County on Monday, as firefighters strained their resources to contain the three blazes already rampaging across the state. In Northern California, the Camp Fire is now the deadliest in the state's history, with at least 31 dead.
