*By Alisha Haridasani*
It’s the most divisive question since the blue and black dress (or was it white and gold?!): Do you hear Yanny or Laurel?
Technically, the answer is "Laurel." But some people swear it's "Yanny."
The question, which is ripping the internet apart, revolves around an audio clip [reportedly](https://www.nytimes.com/2018/05/15/science/yanny-laurel.html) posted on Reddit by a student who found it on a vocabulary website when researching a school project under the word "laurel." The clip went viral, leaving many listeners questioning what they heard ー and maybe their sanity.
The discrepancy in what people hear could be due to circumstance, said Brad Story, professor of speech, language, and hearing at the University of Arizona.
“It really is going to depend on the information that you have in terms of your bias toward listening to it at that moment in time," said Story. "That’s what we call ‘top-down information’ ー trying to make sense of any kind of pattern that's present.”
The two words share very similar acoustic characteristics that your brain could selectively hear it one way or the other, he said.
The bass, frequency, and volume of the audio clip can also influence what someone hears. Some people posted videos on [Twitter](https://twitter.com/JFLivesay/status/996585941241401346) where the audio levels were adjusted, changing how the clip could be heard.
So, whatever the *technical* answer to the question is, in reality, it can be both.
For the full interview, [click here](https://cheddar.com/videos/yanny-vs-laurel).
Under pressures from a slowing demand and the U.S.-China trade war, GoPro is doubling down on its core audience and engaging its existing customer base with contests and rewards.
If you thought artificial intelligence took major strides in 2018, buckle up; 2019 may well be an even bigger year for the industry. What are insiders watching ー and what will make the biggest entrance in 2019? Cheddar's Crystal Ball has generated a prediction: Open source A.I., which allows information to be shared freely across many platforms.
Millennials are well accustomed by now to endless stereotypes and accusations from older generations ー especially about all the things they're supposedly ruining. But there can be an element of some truth behind the barbs. As part of this year's Cheddar Awards, we're counting down the top five things this divisive generation is accused ー fairly or not ーof killing in 2018.
As Cheddar reflects on 2018, we are profiling the most innovative, flamboyant, and often-controversial entrepreneurs and corporate leaders who delivered the year's most memorable moments in business. Cheddar's Biggest Loser Award Goes to Mark Zuckerberg and Sheryl Sandberg.
Watch out Elon Musk, Jessica O. Matthews is coming for your spot. The entrepreneur behind renewable company Uncharted Power has been devising innovative kinetic energy solutions since she was 19. After almost eight years in the game, she's tackling the problem of energy infrastructure, while arming herself with the knowledge that perspective is power.
Panera Bread is on a mission to educate the world about clean, affordable eating ー and in the process, the company is receiving an education itself, CEO Blaine Hurst told Cheddar on Friday. "We are in the relentless pursuit of clean eating, we will not give up until we actually make a true difference," Hurst said. "When people join us in the journey, it actually helps us all because it actually does make the food even more affordable."
Can Starbucks' premium Reserve Roastery concept help flagging sales? Cheddar went to the brand new New York City outpost to get the buzz.
These are the headlines you Need 2 Know for Friday, Dec. 14, 2018.
After a year of both digital drama and innovation, Cheddar is looking ahead to the top five gadgets to watch next year. CNET's Bridget Carey and Cheddar's Hope King gazed into Cheddar's Crystal Ball, and picked the top five gadget trends most likely to make an entrance in 2019.
Good communicators, rejoice. You possess the top skill in demand in this year's LinkedIn U.S. Emerging Jobs Report. "The single biggest one is in oral communications," Guy Berger, LinkedIn's chief economist, told Cheddar Thursday. "Nearly every major city in the United States has a shortage in this."
Load More