*By Alisha Haridasani*
It’s the most divisive question since the blue and black dress (or was it white and gold?!): Do you hear Yanny or Laurel?
Technically, the answer is "Laurel." But some people swear it's "Yanny."
The question, which is ripping the internet apart, revolves around an audio clip [reportedly](https://www.nytimes.com/2018/05/15/science/yanny-laurel.html) posted on Reddit by a student who found it on a vocabulary website when researching a school project under the word "laurel." The clip went viral, leaving many listeners questioning what they heard ー and maybe their sanity.
The discrepancy in what people hear could be due to circumstance, said Brad Story, professor of speech, language, and hearing at the University of Arizona.
“It really is going to depend on the information that you have in terms of your bias toward listening to it at that moment in time," said Story. "That’s what we call ‘top-down information’ ー trying to make sense of any kind of pattern that's present.”
The two words share very similar acoustic characteristics that your brain could selectively hear it one way or the other, he said.
The bass, frequency, and volume of the audio clip can also influence what someone hears. Some people posted videos on [Twitter](https://twitter.com/JFLivesay/status/996585941241401346) where the audio levels were adjusted, changing how the clip could be heard.
So, whatever the *technical* answer to the question is, in reality, it can be both.
For the full interview, [click here](https://cheddar.com/videos/yanny-vs-laurel).
Former Take-Two CEO Kelly Sumner is looking for the next big game. But rather than investing hundreds of millions, his blockchain-based video game publisher Planet Digital Partners is targeting mid-level games often ignored by big publishers.
"Electronic Arts, Take-Two, Activision ($ATVI), etc., they are spending hundreds of millions of dollars on a game, expecting to be ... getting billions. And the kind of middle, where there's sort of really good, exciting games, isn't there," Sumner told Cheddar Friday.
Rapper Tip "T.I." Harris has already built a reputation as a musician, producer, and actor, but now he's looking to add tech investor to his credits with the launch of his new company, TechCypha. TechCypha is a "group of entertainers, entrepreneurs, executives that all want to pool our funds together for the purpose of providing technology to add culture," T.I. told Cheddar in an interview Friday.
Goop, Gwyneth Paltrow's 10-year-old lifestyle and wellness brand, now counts stores in southern California, New York and London, where the Goop pop-up was recently given permanent brick-and-mortar status. Soon, an eponymous Netflix show will launch, joining a book imprint, podcast and website. But, as CCO Elise Loehnen told Cheddar, the content strategy is but one arm of the expanding business ー retail is the other.
New Age Beverages Corporation knew there was one thing missing from the cannabis-infused drink industry: Bob Marley. The company is getting ready to distribute three CBD-infused drinks bearing the name of the reggae legend. New Age Beverages CEO Brent Willis told Cheddar that combining Marley's likeness with a cannabis beverage was a natural fit.
These are the headlines you Need 2 Know for Friday, Jan. 18, 2019.
LiveXLive is a platform that brings festivals and other live events to music enthusiasts who can't afford to attend in-person. "We set out to take the playbook from ESPN, to create the next generation MTV," founder Robert Ellin told Cheddar Thursday.
Shares of Netflix tumbled after the market close on Thursday after the streaming giant just missed analyst expectations on revenue, and forecast weaker than expected earnings and revenue for the current quarter.
Inflated housing prices and long commute times in tech hubs nationwide is "sapping the vitality" from cities, Microsoft President Brad Smith told Cheddar Thursday following the company's announcement it would invest $500 million to address affordable housing and homelessness in and around Seattle, Wash.
Marty McFly's self-lacing sneakers from "Back to the Future" are here at last. Kind of. Nike on Tuesday launched the Adapt BB, its first mass-market "smart" sneaker, that uses elastic mesh and a small internal motor with Bluetooth connectivity to allow the wearer to tighten and loosen the fit of the shoe via a smartphone app.
Ford Motor Company and Volkswagen AG announced at the Detroit Auto Show they will form a "broad alliance," but the reality of a partnership may present certain conflicts for both companies. "I think that this is going to be a very difficult friendship to make work because Ford ($F) is expected to make some pickup trucks for Volkswagen, which sounds good because Volkswagen needs those pickups in other markets," Nathan Bomey, business reporter at USA Today, told Cheddar Wednesday.
