*By Alisha Haridasani*
It’s the most divisive question since the blue and black dress (or was it white and gold?!): Do you hear Yanny or Laurel?
Technically, the answer is "Laurel." But some people swear it's "Yanny."
The question, which is ripping the internet apart, revolves around an audio clip [reportedly](https://www.nytimes.com/2018/05/15/science/yanny-laurel.html) posted on Reddit by a student who found it on a vocabulary website when researching a school project under the word "laurel." The clip went viral, leaving many listeners questioning what they heard ー and maybe their sanity.
The discrepancy in what people hear could be due to circumstance, said Brad Story, professor of speech, language, and hearing at the University of Arizona.
“It really is going to depend on the information that you have in terms of your bias toward listening to it at that moment in time," said Story. "That’s what we call ‘top-down information’ ー trying to make sense of any kind of pattern that's present.”
The two words share very similar acoustic characteristics that your brain could selectively hear it one way or the other, he said.
The bass, frequency, and volume of the audio clip can also influence what someone hears. Some people posted videos on [Twitter](https://twitter.com/JFLivesay/status/996585941241401346) where the audio levels were adjusted, changing how the clip could be heard.
So, whatever the *technical* answer to the question is, in reality, it can be both.
For the full interview, [click here](https://cheddar.com/videos/yanny-vs-laurel).
These are the headlines you Need 2 Know for Thursday Jan. 31, 2019.
Rapper, entertainer, and activist Michael Santiago Render, a.k.a Killer Mike, is helping rival gangs, the Bloods and the Crips, start rival soda brands ー and he says there's no shame in that. The conceit that outlandish stunts can lead to teachable moments is the basis for Render's new show, "Trigger Warning with Killer Mike," on Netflix.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
'Empire' star Jussie Smollett is receiving an outpouring of support from Hollywood and beyond following news that he was the victim of a horrific attack in Chicago. Everyone from Ellen Degeneres to John Legend took to social media to offer their well wishes to the actor. Chicago Police say they are still investigating the attack as a "potential hate crime," but entertainment correspondent Micah Jesse says, "call it was it is: a homophobic and racist attack."
Filmmaker and commercial director Lauren Greenfield spent the early part of her career critically examining how media and advertising shape youth culture. But it wasn't until she was hired to do her first ad ー a Nike campaign ー that she realized marketing can actually change public perception for the better. "I realized if you do something positive or different in advertising, you can have this incredible effect," she told Cheddar.
As digital advertising is increasingly beholden to the Google/Facebook duopoly, Glamour is experimenting with what it sees as the future of the industry: a multi-faceted revenue model that uses a combination of traditional ads, metered or niche paywalls, events, audio and e-commerce, even as it kills off its one-time moneymaker, the monthly print edition. Samantha Barry, Glamour's editor-in-chief, told Cheddar in an interview Wednesday that she sees the 80-year-old iconic brand as a "service for women."
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Young Americans face a double burden from crushing student debt and the ballooned federal deficit that is the result of President Trump's tax cut, House Speaker Nancy Pelosi told Cheddar's J.D. Durkin in an interview that aired Wednesday. Pelosi called the economic position many millennials find themselves in, even as the economy remains strong, "unconscionable." "Republicans foisted onto future generations [an] economy that is unfair, that is not really lending itself to growth in a strong, predictable, confident, certain way," Pelosi said.
Oregon has too much pot. In the three years since cannabis became fully legal in the Beaver state, deliberately lax regulation and a confluence of outside factors have created a glut of product that is threatening small businesses across the state.
The cannabis business is budding across the United States, and one company is hoping to take hemp mainstream. Socati just announced a new $33 million round of funding. The company's CEO Josh Epstein talked to Cheddar about how that investment will help Socati expand is business.
