*By Alisha Haridasani*
It’s the most divisive question since the blue and black dress (or was it white and gold?!): Do you hear Yanny or Laurel?
Technically, the answer is "Laurel." But some people swear it's "Yanny."
The question, which is ripping the internet apart, revolves around an audio clip [reportedly](https://www.nytimes.com/2018/05/15/science/yanny-laurel.html) posted on Reddit by a student who found it on a vocabulary website when researching a school project under the word "laurel." The clip went viral, leaving many listeners questioning what they heard ー and maybe their sanity.
The discrepancy in what people hear could be due to circumstance, said Brad Story, professor of speech, language, and hearing at the University of Arizona.
“It really is going to depend on the information that you have in terms of your bias toward listening to it at that moment in time," said Story. "That’s what we call ‘top-down information’ ー trying to make sense of any kind of pattern that's present.”
The two words share very similar acoustic characteristics that your brain could selectively hear it one way or the other, he said.
The bass, frequency, and volume of the audio clip can also influence what someone hears. Some people posted videos on [Twitter](https://twitter.com/JFLivesay/status/996585941241401346) where the audio levels were adjusted, changing how the clip could be heard.
So, whatever the *technical* answer to the question is, in reality, it can be both.
For the full interview, [click here](https://cheddar.com/videos/yanny-vs-laurel).
Swedish startup Amuse looking to re-invent the record label through machine learning. The company, the world's first mobile record company, just launched a new feature called 'Fast Forward' that uses data to predict and pay artists for their future royalties. "We allow artists around the world to use our digital distribution service," explained Co-Founder and CEO Diego Farias. "They upload the music to us, we deliver it to Apple, Spotify, etc. Whatever earnings they get they keep, so 100 percent of what they make."
More than 50 years after the psychedelic Summer of Love, psilocybin, the psychoactive component in magic mushrooms, is having a moment. Researchers at leading universities have been conducting research on the purported medical benefits of mushrooms for years, but as studies yield promising results, the opioid epidemic persists and sentiment warms toward cannabis, mushrooms are earning a lot more attention. Lawmakers and psychotropic advocates have concurrently advanced separate measures in Oregon, Colorado, and, most recently, Iowa, that attempt to loosen restrictions on these hallucinogenic fungi.
Sen. Kamala Harris, weeks into her campaign for president, not only acknowledged that she has smoked pot, but said she isn't opposed to federal legalization of marijuana. "I think it gives a lot of people joy and we need more joy," Harris said, laughing, during an interview on the influential hip-hop radio show The Breakfast Club Monday morning.
Gwyneth Paltrow didn't mean to start a wellness empire. "It was quite accidental," Paltrow told Cheddar's Alyssa Julya Smith in an interview from the Los Angeles Goop Lab, her company's first brick-and-mortar store. Ten years after embarking on a journey to better understand "all aspects of wellness" in the wake of her late father's cancer diagnosis, Paltrow's Goop is now a multi-faceted wellness and lifestyle brand, with a hand in retail, digital media, publishing, events and, soon, a presence on Netflix.
These are the headlines you Need 2 Know for Monday, Feb. 11, 2019.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Gavin de Becker has been operating in elite, high-profile circles for nearly four decades, but very few knew his name before Jeff Bezos mentioned it on Thursday in his explosive allegations that a tabloid publisher attempted to blackmail him over explicit photos. De Becker, Bezos' longtime private security consigliere, has a star-studded pedigree that spans 40 years.
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
Jonah Larson has threaded a small empire with his even smaller hands. The 11-year-old Wisconsin native and crocheting prodigy who learned his craft at age five has a massive following online 40,000 and counting through his viral Instagram account. He even has a business manager ー his mother, Jennifer Larson.
John Henry has some advice for young entrepreneurs ー but he'd rather they didn't listen too closely to it. "My advice is always the same," the entrepreneur and investor told Cheddar. "My advice is not to listen to so much advice." On Henry's new unscripted series, "Hustle," which premieres on Viceland later this month, he coaches a diverse group of real-life budding entrepreneurs struggling to make their dreams a reality in New York City.
