A crew member staples the carpet to the ground in preparation for Sunday's 95th Academy Awards, Wednesday, March 8, 2023, outside the Dolby Theatre in Los Angeles. (AP Photo/Chris Pizzello)
By Lindsey Bahr
Many things about the Academy Awards have changed over the years, but for the past six decades there has been at least one constant: The red carpet. The hues have varied over the years, but it has always been some shade of red. Until this year.
On Wednesday outside the Dolby Theatre in Hollywood, workers unspooled a champagne-colored carpet as Jimmy Kimmel, who is hosting the 95th Oscars on Sunday, presided over the occasion.
“I think the decision to go with a champagne carpet over a red carpet shows how confident we are that no blood will be shed," Kimmel said.
Jimmy Kimmel, host of Sunday's 95th Academy Awards, addresses the media before the roll out of the carpet for the show, Wednesday, March 8, 2023, outside the Dolby Theatre in Los Angeles. (AP Photo/Chris Pizzello)
The decision to change the color came from creative consultants Lisa Love, a longtime Vogue contributor, and Raúl Àvila, the creative director for the glamourous Met Gala in New York.
This year the carpet will be covered, in part to protect the stars and cameras from the weather, but also to help turn the arrivals into an evening event. For Love, there has always been a disconnect between the elegant black tie dress code and the fact that it’s mid-afternoon when people arrive to be photographed in the daylight. With a covered carpet, they could change that.
“We turned a day event into night,” Love told The Associated Press. “It’s evening, even though it’s still 3:00.”
The Oscars red carpet dates back to 1961, the 33rd Academy Awards held at the Santa Monica Civic Auditorium, when Billy Wilder’s “The Apartment” won best picture, Burt Lancaster and Elizabeth Taylor won the lead acting prizes, and there was still a “juvenile award,” which went to Hayley Mills for “Pollyanna.” It was the first televised ceremony, broadcast on ABC and hosted by Bob Hope. The general public wouldn’t see the red carpet in all its glory on television until 1966, when the Oscars were first broadcast in color.
There wasn’t any debate over the change, Love said. They just knew they had the freedom to break from tradition. They tried some other colors too but they seemed too dark with the covered tent. “We chose this beautiful sienna, saffron color that evokes the sunset, because this is the sunset before the golden hour,” Love said.
Instead they went lighter and Academy CEO Bill Kramer approved.
They weren’t especially worried about upsetting Oscars traditionalists either.
“Somebody’s always got a way to find something wrong with something,” Love said. “This is just a lightness and hopefully people like it. It doesn’t mean that it’s always going to be a champagne colored carpet.”
As for what we should call it? Love said “champagne” and “sand” are apt descriptions, but that there’s no reason to not default to “red carpet” either. It’s more metonym for the glamorous arrivals than a literal description of what everyone is walking on.
The 95th Oscars “red carpet” opens Sunday at 3:30 p.m. Eastern. The ceremony is set to begin at 8 p.m. and will be broadcast live on ABC.
Emmanuel Acho joined Cheddar News to talk about his new book "Illogical: Saying Yes to a Life Without Limits." The former NFL player, current broadcaster, and host is on a mission to help people see beyond the goals that they have set for themselves. “People say 'what is being illogical?'" he said. "To me, it's believing it is so even when it's not so — so that it can be so."
Dr. Alan Kaplin, Chief Scientific Officer of MyMD, joins Cheddar Innovates to discuss how the MYMD-1 is on track to be the first FDA-approved drug to treat aging and age-related diseases.
Nouveau Monde Graphite says it wants to power the sustainable energy revolution. The Canadian company is developing carbon-neutral battery materials to serve the growing EV and cleantech markets and is doing so via a mining and manufacturing operation in Quebec. Eric Desaulniers, founder, president & CEO of Nouveau Monde Graphite, joins Cheddar News' Closing Bell to discuss.
John Logan, Director of Labor and Employment Studies at San Francisco State University, joined Cheddar News to discuss the growing unionization push by employees at Starbucks and Amazon, and the wider implications of employee organization at these big companies.
Is the housing boom coming to an end? New home sales in February fell for a second straight month as mortgage rates and house prices rise. This comes as the Fed prepares to hike interest rates more aggressively to fight inflation, potentially kicking off a cooldown in the real estate market. Mark Fleming, Chief Economist of First American, explains why new home sales isn't the full picture.
With ongoing supply chain issues and war in Ukraine, inflation is likely here to stay. This is the first time many younger people will experience consistent inflation as working adults, so this video breaks it down using candy (for fun!).
Alicia Garza joined Cheddar News to talk about the Black Futures Lab where serves as founder and principal. The non-profit organization seeks to develop grassroots power in the Black community with projects like the Black Census, which takes into account the granular experiences of the demographic. "What we know about Black folks and the reason that we decided to focus on black communities again, it's because we're being left out and left behind their stories being told about us without our input and without our shaping," she said. "If we want a robust democracy in this country, we have to change that equation." Garza also touched on issues around voter suppression and the midterm elections.
The U.S. officially accuse Russia of war crimes, the U.N. wants everyone to get warnings about natural disasters, and Rickrolled...again. Here is all the news you Need2Know for Thursday, March 24, 2022.
Sports betting has boomed over the past year; but at the same time, sports betting stocks have not been so hot. Now, some sports betting brands are starting to rethink how to spend their money, especially when it comes to ads. It will come after online sports betting brands spent more than $320 million on advertising in 2021, up 38% from 2020, per MediaRadar. Brendan Coffey, sports finance reporter for Sportico, joins Cheddar News' Closing Bell to discuss.
