While reports of COVID-19 outbreaks have shut down factories or disrupted supply chains for the traditional meat industry, plant-based meat company Impossible Foods has found itself expanding its reach -- this time through a new partnership with Starbucks.
The coffee chain announced this week it will be featuring the Impossible Breakfast Sandwich on its summer menu.
"Something like one-third of all the 18- to 29-year-olds in the country hit a Starbucks at least once a quarter," David Lee, Impossible Foods' chief financial officer, told Cheddar. "And so for us to be available in this way, to have nearly 20,000 locations serve our Impossible Sausage products, is a wonderful milestone for us."
Lee explained that Impossible's co-manufacturing partnerships, such as the one it shares with food supplier OSI Group, provides enough scalability to supply the market for its meat alternatives.
"It means that we can meet the large demand we expect from Starbucks, Burger King, many other partners, but also a really rapid rollout in grocery stores, which we began to speed up sometime around March or so this year," he said.
The CFO was also confident the company was addressing challenges from the coronavirus pandemic by selling Impossible Burgers that can be delivered straight to customers' homes. He reported that grocery sales of its products had grown 30 times over since March when most stay-at-home orders began, in addition to the orders made directly to Impossible.
"The theme has been scaling to meet unprecedented demand. As a result we feel relatively well-prepared to handle how this current pandemic has changed the way meat-eaters like to get their meat," he said. "We're seeing folks order it directly from us to be shipped to their home, which is why we created our direct-to-consumer business."
Still, Impossible Foods has had to weather the pandemic like many other businesses, including the meatpacking industry. According to Lee, however, the stark differences in the businesses give plant-based meat an advantage.
"Unlike many of those unfortunate meat plants, we bypass a lot of the problems they face," he noted. "We don't grow animals, slaughter them, transport them, process them, so we don't have the same challenging conditions the meat industry faces."
Lee also agreed with Impossible Foods founder and CEO Pat Brown, who predicted on Tuesday that the meat industry will be facing its own extinction in just 15 years.
"I believe in the meat-eater," Lee said. "We meat-eaters are pretty sophisticated. You give us a better product that hits the spot, that's better for our health, that's better for the world -- we vote with our stomachs."
"I think the consumer will determine the future and will determine it pretty quickly."
In March, Impossible raised $500 million in Series F funding but despite the aggressive scaling and partnerships Lee described, he said there are no current plans to join fellow plant-based meat company, Beyond, as a public company.
Ford has released its plans to grow its electric vehicle business to Europe — despite a potential lack of full features due to the ongoing chip shortage. Dan Ives, managing director of equity research at Wedbush, joined Cheddar News to talk about the challenges facing the automaker. "I mean for them, it's really a Catch-22 because they can't lose out on demand," he said. "And they're having to make some tough decisions." He noted that Ford's stock is under pressure even as the electric vehicle play is the right long-term decision.
Damian Mason, farm owner, agricultural economist and author of "Food Fear" joined Cheddar News to talk about how the Russian invasion of Ukraine is putting pressure on commodities, which could lead to a 20 percent price hike according to the United Nations. “Russia and Ukraine are responsible for about 35 percent of exports, 35 percent of grain exports, specifically wheat,” said Mason. He also added, "You've got Russia saying, 'we're going to hoard and hold back our wheat,' which of course crimps global supply, and you've got Ukraine that maybe won't even get harvested."
In order to qualify for one of the coveted first retail licenses in New York's adult-use cannabis program, you'll have to have a conviction on cannabis-related charges or have an immediate family member who does. It's part of the latest effort by New York lawmakers to create a diverse and inclusive industry — but some advocates still have reservations. Amber Littlejohn, the executive director of the Minority Cannabis Business Association, joined Cheddar News' Closing Bell to discuss. "We definitely applaud the state of new york, but ultimately the devil will be in the details as to whether or not this actually works out to create equity in the cannabis industry," she said.
Ryan Shearman, chief alchemist and co-founder at Aether, and Henry Elkus, founder of Helena, join Cheddar News to talk about the completion of an $18 million Series A funding round led by Helena.
Bobbi Brown, makeup artist and founder of Jones Road Beauty, joined Cheddar News to celebrate Women’s History Month, her new makeup line, and the importance of mentoring future generations of female entrepreneurs. "I'm someone that has always helped other people even as a young kid. It's the way that I was raised, so it's natural for me," she said. "But especially in my new journey of Jones Road makeup, when I mentor the young founders, I get a lot back."
Sketchers is yet another retailer to announce its entrance into the realm of the metaverse. The footwear company will be launching virtual clothing as well as an experiential store in Decentraland.
With the Russian invasion of Ukraine raging on, millions have turned to TikTok to stay up-to-date on the latest developments and get a first-hand look. The social media platform has been so prominent that the war has been dubbed "the first TikTok war" by many publications — and even the White House has taken notice. The Biden administration held a virtual briefing with 30 social media creators to discuss their role in communicating to their followers by countering what it deems as being misinformation. Ellie Zeiler, an 18-year-old TikTok star who attended the briefing, joined Cheddar to talk about the conference and her responsibilities as a social media creator. "How could you not be a little nervous or scared when you're getting your information and media all from this app? But also then you think back to, I guess, when media was changing between newspapers and TV, and I'm sure people were nervous about that too," she said. "So the fact is, is that people do really look to Tiktok and social media for their news."
