While reports of COVID-19 outbreaks have shut down factories or disrupted supply chains for the traditional meat industry, plant-based meat company Impossible Foods has found itself expanding its reach -- this time through a new partnership with Starbucks.
The coffee chain announced this week it will be featuring the Impossible Breakfast Sandwich on its summer menu.
"Something like one-third of all the 18- to 29-year-olds in the country hit a Starbucks at least once a quarter," David Lee, Impossible Foods' chief financial officer, told Cheddar. "And so for us to be available in this way, to have nearly 20,000 locations serve our Impossible Sausage products, is a wonderful milestone for us."
Lee explained that Impossible's co-manufacturing partnerships, such as the one it shares with food supplier OSI Group, provides enough scalability to supply the market for its meat alternatives.
"It means that we can meet the large demand we expect from Starbucks, Burger King, many other partners, but also a really rapid rollout in grocery stores, which we began to speed up sometime around March or so this year," he said.
The CFO was also confident the company was addressing challenges from the coronavirus pandemic by selling Impossible Burgers that can be delivered straight to customers' homes. He reported that grocery sales of its products had grown 30 times over since March when most stay-at-home orders began, in addition to the orders made directly to Impossible.
"The theme has been scaling to meet unprecedented demand. As a result we feel relatively well-prepared to handle how this current pandemic has changed the way meat-eaters like to get their meat," he said. "We're seeing folks order it directly from us to be shipped to their home, which is why we created our direct-to-consumer business."
Still, Impossible Foods has had to weather the pandemic like many other businesses, including the meatpacking industry. According to Lee, however, the stark differences in the businesses give plant-based meat an advantage.
"Unlike many of those unfortunate meat plants, we bypass a lot of the problems they face," he noted. "We don't grow animals, slaughter them, transport them, process them, so we don't have the same challenging conditions the meat industry faces."
Lee also agreed with Impossible Foods founder and CEO Pat Brown, who predicted on Tuesday that the meat industry will be facing its own extinction in just 15 years.
"I believe in the meat-eater," Lee said. "We meat-eaters are pretty sophisticated. You give us a better product that hits the spot, that's better for our health, that's better for the world -- we vote with our stomachs."
"I think the consumer will determine the future and will determine it pretty quickly."
In March, Impossible raised $500 million in Series F funding but despite the aggressive scaling and partnerships Lee described, he said there are no current plans to join fellow plant-based meat company, Beyond, as a public company.
HSBC announced that it is buying a plot of virtual land in decentralized gaming virtual world The Sandbox. Mathieu Nouzareth, U.S CEO of The Sandbox, joins Cheddar News' Closing Bell, where he elaborates on what his platform is providing to HSBC and how his company is helping companies across different sectors embrace Web3.
Deepwell Digital Therapeutics is a game development company looking to transform the way we look at video games — this time to improve health outcomes. Its goal is to create software to aid those who deal with conditions such as depression and ADHD. Company co-founder and co-CEO Ryan Douglas and co-founder Kate Edwards joined Cheddar News to talk about the technology is being used to help patients. "From a research perspective, the game industry itself has been well aware for many, many years of the kind of inherent, kind of anecdotal therapeutic value of playing games," said Edwards.
After a tough start amid the pandemic, lifestyle brand Magnolia Network, a collaboration between Chip and Joanna Gaines and Discovery, is pressing forward. Allison Page, the network's president, joined Cheddar to discuss the challenges and rewards of putting together the latest cable television content offerings from the Gaines team. "Really, behind the scenes, this is their vision, and we saw bits of it in Magnolia Journal, their fantastic magazine," Page said. "And just getting to bring that to life in a broader cable landscape has been such a joy and such a great opportunity." The accomplished television executive who moved over from HGTV also had encouraging words for women in the workplace as Women's History Month continues.
Nadia Brown, actor and host of 'The Green Room with Nadia Brown,' and Jenny Makholm, executive producer of the show and co-founder of Be An #ArtsHero/Arts Workers United, join Cheddar News to talk about their new Ovation TV series.
Actors Courtney B. Vance and Tosin Cole joined Cheddar News’ senior reporter Michelle Castillo at South by Southwest to talk about their new series “61st Street” on AMC. The show takes a look at the harshness of Chicago’s criminal justice system. When asked what he hopes the audience takes away from this show, Tosin Cole said, "Just some empathy and just showing a different perspective."
A recent survey from employment website Indeed and career growth platform Luminary found that at least half of women are considering a change to their careers over issues of unequal compensation and upward mobility as compared to men. Cate Luzio founder and CEO of Luminary, and Abbey Carlton, Indeed's global head of social impact, joined Cheddar News to talk about the study and working for women to push more self-advocacy. "I think the silver lining here is that women are in a moment where they can renegotiate the terms of work. And we're seeing that in this survey, women are thinking about what is my next step and what do I need in that next step. And compensation is right at the top of the list there,” said Carlton.
Allego, a European electric vehicle charging company, is officially public. With charging stations in 16 European countries and counting, Allego will play a strong supporting role in Europe's transition to clean energy, as its stations pull exclusively from renewable sources. Mathieu Bonnet, CEO of Allego, spoke with Cheddar's Opening Bell about its recent listing, the future of the EV industry, and what the Russia-Ukraine war means for the adoption of electric vehicles.
A new coalition called "Organizations For Pay Equity Now", or "OPEN" imperative, has launched with the goal of eliminating the gender pay gap among pre-IPO startups by 2027. More than 200 founders, CEOs and investors have already joined the coalition -- and it's only expected to grow. Emily Sweet, Lead of the OPEN imperative, joined Cheddar's Opening Bell to discuss the new coalition and how it plans to achieve these ambitious goals.
Netflix launching a test to let primary account holders pay an extra fee for users outside their households. This comes as the streaming giant grapples with illicit password-sharing with over 30 percent of all Netflix users sharing their password with at least one person, according to research firm Magid.
Pedro Palandrani, Director of Research at GlobalX joined Cheddar's Opening Bell to discuss.
Catching you up on what you Need to Know on Mar 21, 2022, with updates on the Russian invasion in Ukraine, a Boeing 737-800 plane carrying 132 people crashed in China, Canadian Pacific rail workers on strike, another possible COVID surge, and the SEC's new climate rules for businesses.
