While reports of COVID-19 outbreaks have shut down factories or disrupted supply chains for the traditional meat industry, plant-based meat company Impossible Foods has found itself expanding its reach -- this time through a new partnership with Starbucks.
The coffee chain announced this week it will be featuring the Impossible Breakfast Sandwich on its summer menu.
"Something like one-third of all the 18- to 29-year-olds in the country hit a Starbucks at least once a quarter," David Lee, Impossible Foods' chief financial officer, told Cheddar. "And so for us to be available in this way, to have nearly 20,000 locations serve our Impossible Sausage products, is a wonderful milestone for us."
Lee explained that Impossible's co-manufacturing partnerships, such as the one it shares with food supplier OSI Group, provides enough scalability to supply the market for its meat alternatives.
"It means that we can meet the large demand we expect from Starbucks, Burger King, many other partners, but also a really rapid rollout in grocery stores, which we began to speed up sometime around March or so this year," he said.
The CFO was also confident the company was addressing challenges from the coronavirus pandemic by selling Impossible Burgers that can be delivered straight to customers' homes. He reported that grocery sales of its products had grown 30 times over since March when most stay-at-home orders began, in addition to the orders made directly to Impossible.
"The theme has been scaling to meet unprecedented demand. As a result we feel relatively well-prepared to handle how this current pandemic has changed the way meat-eaters like to get their meat," he said. "We're seeing folks order it directly from us to be shipped to their home, which is why we created our direct-to-consumer business."
Still, Impossible Foods has had to weather the pandemic like many other businesses, including the meatpacking industry. According to Lee, however, the stark differences in the businesses give plant-based meat an advantage.
"Unlike many of those unfortunate meat plants, we bypass a lot of the problems they face," he noted. "We don't grow animals, slaughter them, transport them, process them, so we don't have the same challenging conditions the meat industry faces."
Lee also agreed with Impossible Foods founder and CEO Pat Brown, who predicted on Tuesday that the meat industry will be facing its own extinction in just 15 years.
"I believe in the meat-eater," Lee said. "We meat-eaters are pretty sophisticated. You give us a better product that hits the spot, that's better for our health, that's better for the world -- we vote with our stomachs."
"I think the consumer will determine the future and will determine it pretty quickly."
In March, Impossible raised $500 million in Series F funding but despite the aggressive scaling and partnerships Lee described, he said there are no current plans to join fellow plant-based meat company, Beyond, as a public company.
Sportswear giant Adidas is giving student-athletes the opportunity to become partners as affiliate brand ambassadors to help grow their networks as professional athletes. Attorney Darren Heitner, the founder of Heitner Legal, joined Cheddar News to talk about the legalities of the process. "It is absolutely a game-changer because we see a major brand make a big splash, nine months into name image and likeness rights for college athletes," he said. "While it is a paid brand affiliate type of partnership, it will open the door for 50,000-plus athletes across the country to start making some money, even if it's just through other people clicking their links and making purchases."
The U.S. Financial Industry Regulatory Authority (FINRA) is warning retail investors that they may be getting in over their heads as the meme stock roller coaster continues. Dave Nadig, a financial futurist at ETF Trends, joined Cheddar News to give his thoughts on a proposal to create a kind of test to mitigate risky retail trading behavior and how it differs from existing qualifications for certain types of trading. "What FINRA was proposing is very different. They're actually talking about potentially testing investors to see whether they understand more complex products," he said. "And so this is a very new and I think slightly dangerous proposition from regulators."
Streaming giant Netflix has thrown its hat into the ring with some video game offerings of its own so far, but the hurdles to gaining market share in the space might be daunting despite recently acquiring its third game development studio. Kenny Rosenblatt, the president and co-founder of casual game maker Arkadium, joined Cheddar to offer his view of where things are headed for Netflix. "Microsoft entered the video game market in 1990, years ago with 'Windows Solitaire. It has taken them that long to become the player that they are today," he said. "So I like what Netflix is doing. Slow and steady wins the race."
U.S. stocks closed Tuesday's session near session highs. The Dow Jones Industrial Average rose 350 points, after rising more than 400 points at its session high. Shares were also impacted positively by optimism around peace talks in Ukraine. Nancy Prial, Co-Chief Executive Officer & Senior Portfolio Manager of Essex Investment Management, joins Cheddar News' Closing Bell to discuss.
Food, paper, and plastic are known to be major factors when it comes to America's trash; but furniture is high on that list, as well. According to the EPA, furniture makes up twelve million tons of waste in landfills every year. It's a problem that one online furniture store is trying to solve. Alpay Koralturk, Founder & CEO of Kaiyo, joins Cheddar News' Closing Bell to discuss.
Sylvia Jablonski, CIO at Defiance ETFs, breaks down the factors leading to the market's strong start to the week and discusses what investors should be focusing on when it comes to the Russian invasion of Ukraine and inflation.
Bitcoin surged to its highest level on Monday since January 2nd. The gains also come after a late Sunday rally for the cryptocurrency, when it surpassed the key price of $45,000, and also turned positive for 2022. Matt Hougan, CIO of Bitwise Asset Fund, joins Cheddar News' Closing Bell to discuss what is behind the recent rallies for Bitcoin and other cryptocurrencies.
Founder and CEO of Capital Postal & Mail Box Service, Takisha Clark, joined Cheddar News to talk about being the first black woman to own a postal franchise, the obstacles she faced when launching her business, and how she overcame them. “I ran into just dealing with lack of resources, dealing with just being a black woman, just trying to become this entrepreneur and be inspiring to others, so it's been a journey," she said. "It's been hard, and I've just been maneuvering through the cracks."
Cross-border payments are big business, and crypto companies want in on the action, which means challenging established remittance services such as Western Union and MoneyGram.
