While reports of COVID-19 outbreaks have shut down factories or disrupted supply chains for the traditional meat industry, plant-based meat company Impossible Foods has found itself expanding its reach -- this time through a new partnership with Starbucks.
The coffee chain announced this week it will be featuring the Impossible Breakfast Sandwich on its summer menu.
"Something like one-third of all the 18- to 29-year-olds in the country hit a Starbucks at least once a quarter," David Lee, Impossible Foods' chief financial officer, told Cheddar. "And so for us to be available in this way, to have nearly 20,000 locations serve our Impossible Sausage products, is a wonderful milestone for us."
Lee explained that Impossible's co-manufacturing partnerships, such as the one it shares with food supplier OSI Group, provides enough scalability to supply the market for its meat alternatives.
"It means that we can meet the large demand we expect from Starbucks, Burger King, many other partners, but also a really rapid rollout in grocery stores, which we began to speed up sometime around March or so this year," he said.
The CFO was also confident the company was addressing challenges from the coronavirus pandemic by selling Impossible Burgers that can be delivered straight to customers' homes. He reported that grocery sales of its products had grown 30 times over since March when most stay-at-home orders began, in addition to the orders made directly to Impossible.
"The theme has been scaling to meet unprecedented demand. As a result we feel relatively well-prepared to handle how this current pandemic has changed the way meat-eaters like to get their meat," he said. "We're seeing folks order it directly from us to be shipped to their home, which is why we created our direct-to-consumer business."
Still, Impossible Foods has had to weather the pandemic like many other businesses, including the meatpacking industry. According to Lee, however, the stark differences in the businesses give plant-based meat an advantage.
"Unlike many of those unfortunate meat plants, we bypass a lot of the problems they face," he noted. "We don't grow animals, slaughter them, transport them, process them, so we don't have the same challenging conditions the meat industry faces."
Lee also agreed with Impossible Foods founder and CEO Pat Brown, who predicted on Tuesday that the meat industry will be facing its own extinction in just 15 years.
"I believe in the meat-eater," Lee said. "We meat-eaters are pretty sophisticated. You give us a better product that hits the spot, that's better for our health, that's better for the world -- we vote with our stomachs."
"I think the consumer will determine the future and will determine it pretty quickly."
In March, Impossible raised $500 million in Series F funding but despite the aggressive scaling and partnerships Lee described, he said there are no current plans to join fellow plant-based meat company, Beyond, as a public company.
Tensions from the Russia-Ukraine war have spilled into space. The head of Russia's space agency has threatened to pull the country out of the International Space Station if sanctions aren't lifted on the country — but that doesn't seem to be happening any time soon. What would it mean if Russia really did leave the ISS, who would it harm the most, and what would the consequences be both for the other ISS partners, and private space travel? Casey Dreier, Chief Advocate & Senior Space Policy Adviser at The Planetary Society, joins Closing Bell to discuss.
If you've purchased groceries or ordered at a restaurant, you know that prices are going up across the board. You've probably made the switch to cheaper versions of the same products you'd normally buy in an effort to save a few dollars — but did you know that a consumer shift away from brand loyalty is closely followed by grocery chains and big brands? Both need to know where consumers are looking so they can stock shelves, lower prices, and market their products. Brian Mandelbaum, CEO of Klover, joins Closing Bell to discuss how inflation seems to be making brand loyalty disappear, why consumers aren't inclined to be loyal to certain brands or products, how this pattern impacts stores, and more.
Stocks closed near session lows Tuesday as investors digest potentially aggressive rate hikes, and a potential recession.
Both consumers and big banks are starting to think similarly on one topic: both groups think a recession is on the horizon. What does this mean for an American economy still struggling to gain its footing, and for the Federal Reserve which is just starting to implement rate hikes in an attempt to cool inflation? Sam Stovall, Chief Investment Strategist at CFRA, joined Closing Bell to discuss today's close, earnings season, whether a recession is on the horizon, and more.
Mattel’s Hot Wheels 2022 Legend Tour will be coming to New York City after a tour of 14 countries and five continents. The company is also launching Hot Wheels into the NFT space with the Hot Wheels Garage allowing users to customize digital cars. Richard Dickson, president and COO of Mattel, joined Cheddar News to talk about the tour and the efforts the iconic brand is taking to stay relevant in the digital age. "I think as you look at what's successful brands and toy brands in particular in this particular chapter are going to be about nostalgic brands that have longevity," he said. "We're generational in the context of our portfolio."
Ghost Financial emerged from stealth to raise $2.5M from investors to provide financial tools to the growing ghost kitchens space. CEO and founder John Meyer joined Cheddar News to discuss the company's future plans as well as potentially getting former Uber CEO Travis Kalanick on board. "The one thing I can say about my time spent with Travis Kalanick is that he definitely believes in the future of Ghost kitchens, given that, he's gone all-in on Cloud Kitchens as a company," Meyer said. "So he's not an investor in us yet. We welcome it, and I'll probably reach out to him today and ask."
The pandemic has seen a historic shift in brand loyalty.
Since the beginning of COVID-19, more than 75% of shoppers have changed their buying habits, and 39% have switched brands or retailers entirely, as inflation and supply shortages have forced them to rethink their purchases, according to McKinsey. Barbara Connors, VP of Commercial Insights at 84.51°, breaks down this shift in brand loyalty and how brands are adapting to it.
Despite headwinds from COVID-19, Omni Hotels and Resorts has been able to stay on track, with many new properties in the works. The hotel and resorts chain has also seen a 50% uptick in revenue across all of its locations compared to its levels in 2019. Peter Strebel, President & CEO of Omni Hotels & Resorts, joined Cheddar to talk about how Omni was able to emerge from the pandemic stronger than ever, and give insight into the expected summer travel surge.
Keri Miller, HOA Treasurer at Mallard Creek, and Mike Hunter, Attorney at Offit Kurman, discuss how residents feel about the rise in corporate rentals and what is being done to curtail the short-term rentals trend.
