While reports of COVID-19 outbreaks have shut down factories or disrupted supply chains for the traditional meat industry, plant-based meat company Impossible Foods has found itself expanding its reach -- this time through a new partnership with Starbucks.
The coffee chain announced this week it will be featuring the Impossible Breakfast Sandwich on its summer menu.
"Something like one-third of all the 18- to 29-year-olds in the country hit a Starbucks at least once a quarter," David Lee, Impossible Foods' chief financial officer, told Cheddar. "And so for us to be available in this way, to have nearly 20,000 locations serve our Impossible Sausage products, is a wonderful milestone for us."
Lee explained that Impossible's co-manufacturing partnerships, such as the one it shares with food supplier OSI Group, provides enough scalability to supply the market for its meat alternatives.
"It means that we can meet the large demand we expect from Starbucks, Burger King, many other partners, but also a really rapid rollout in grocery stores, which we began to speed up sometime around March or so this year," he said.
The CFO was also confident the company was addressing challenges from the coronavirus pandemic by selling Impossible Burgers that can be delivered straight to customers' homes. He reported that grocery sales of its products had grown 30 times over since March when most stay-at-home orders began, in addition to the orders made directly to Impossible.
"The theme has been scaling to meet unprecedented demand. As a result we feel relatively well-prepared to handle how this current pandemic has changed the way meat-eaters like to get their meat," he said. "We're seeing folks order it directly from us to be shipped to their home, which is why we created our direct-to-consumer business."
Still, Impossible Foods has had to weather the pandemic like many other businesses, including the meatpacking industry. According to Lee, however, the stark differences in the businesses give plant-based meat an advantage.
"Unlike many of those unfortunate meat plants, we bypass a lot of the problems they face," he noted. "We don't grow animals, slaughter them, transport them, process them, so we don't have the same challenging conditions the meat industry faces."
Lee also agreed with Impossible Foods founder and CEO Pat Brown, who predicted on Tuesday that the meat industry will be facing its own extinction in just 15 years.
"I believe in the meat-eater," Lee said. "We meat-eaters are pretty sophisticated. You give us a better product that hits the spot, that's better for our health, that's better for the world -- we vote with our stomachs."
"I think the consumer will determine the future and will determine it pretty quickly."
In March, Impossible raised $500 million in Series F funding but despite the aggressive scaling and partnerships Lee described, he said there are no current plans to join fellow plant-based meat company, Beyond, as a public company.
Microsoft recently announced the standalone Teams Essentials as businesses continue to update their practices for the new norm of hybrid work life. Jared Spataro, corporate VP at Microsoft Modern Work, joined Cheddar to talk about solutions the tech giant has rolled out in order to help underserved small and medium-sized companies continue operations seamlessly. "We're excited about the opportunity to serve their needs better, and that, in particular, is focused on their meeting and communication needs," he said. "We start with Teams, which has been a wildly successful product for us up in the enterprise space, and now we have created a form of Teams that is particularly suited for small businesses."
Online resale platform eBay is growing its investment in the sneakers market after acquiring Sneaker Con's authentication business. Garry Thaniel, general manager of sneakers at eBay, spoke to Cheddar about why this was an ideal time to take the already established relationship between the companies to vet collectible footwear. "The sneaker market is valued at over $20 billion, and what we've seen at eBay is quarter-over-quarter, double-digit growth," he noted. "When we talk about our partnership with Sneaker Con, we've authenticated over a million and a half sneakers in just over a year."
No matter what you're in the market for this holiday season, there is one way that you can put some cash back in your pocket and stretch your gift budget a little bit further this year. With Lolli, for every gift you buy for someone else, you get the gift of free bitcoin back. CEO of Lolli, Alex Adelman, joins Cheddar News.
Just about a week after being re-nominated, Federal Reserve Chair Jermone Powell is changing his tune. After nearly a year of referring to inflation as 'transitory,' Powell said he will retire the 'T' word as inflation remains elevated. Christopher Russo, Post-Graduate Research Fellow, Mercatus Center joined Cheddar's Opening Bell to discuss.
With the delta variant, financial uncertainty, political polarization and more, companies have had to get creative in order to stay afloat this year. During times of stress and anxiety, consumers tend to stick with more established brands or products they already use. That sentiment is reflected in data intelligence company Morning Consult's annual list of the Fastest Growing Brands, which measures growth for both emerging and established companies. Joanna Piacenza, head of industry intelligence at Morning Consult, joined Cheddar to break down the key findings of the report.
Iwao Fusillo, Chief Data & Analytics Officer, GM, joins Cheddar News to dispel myths and cut straight to the facts about GM's role in an all-electric future.
Goldman Sachs is rolling out an Amazon Web Service for trading firms called GS Financial Cloud for Data with Amazon Web Services. The move comes as Wall Street looks to keep up with today's evolving tech.
Online ad-tech company Innovid made its public debut on the New York Stock Exchange. CEO and co-founders Zvika Netter joined Cheddar's "Opening Bell" to discuss factors that drove the company to launch an IPO via a SPAC deal. He noted that the rapid growth of connected TV advertising (CTV) made it an opportune time for his business to go public. While the company is profitable, Netter also explained the various avenues it will take to increase total revenue.
Lululemon is accusing Peloton of copying a number of patented apparel designs and has filed a lawsuit. Julie Zerbo, founder and Editor-In-Chief at The Fashion Law, joined Cheddar to discuss whether or not Lululemon has a valid case. The lawsuit comes as sales for Peloton's premiere products, like its treadmills, have been slowing and it looks to provide more offerings. Zerbo also discussed a co-branding partnership between the two companies that ended amicably earlier this year and how it could play into the outcome of the case.
Airbnb has come under fire after an Axios report found that the rental company has properties available in China's Xinjiang region where the nation has been accused of committing genocide against Uyghur Muslims, demolishing their homes, and replacing them with tourist attractions.
