While reports of COVID-19 outbreaks have shut down factories or disrupted supply chains for the traditional meat industry, plant-based meat company Impossible Foods has found itself expanding its reach -- this time through a new partnership with Starbucks.
The coffee chain announced this week it will be featuring the Impossible Breakfast Sandwich on its summer menu.
"Something like one-third of all the 18- to 29-year-olds in the country hit a Starbucks at least once a quarter," David Lee, Impossible Foods' chief financial officer, told Cheddar. "And so for us to be available in this way, to have nearly 20,000 locations serve our Impossible Sausage products, is a wonderful milestone for us."
Lee explained that Impossible's co-manufacturing partnerships, such as the one it shares with food supplier OSI Group, provides enough scalability to supply the market for its meat alternatives.
"It means that we can meet the large demand we expect from Starbucks, Burger King, many other partners, but also a really rapid rollout in grocery stores, which we began to speed up sometime around March or so this year," he said.
The CFO was also confident the company was addressing challenges from the coronavirus pandemic by selling Impossible Burgers that can be delivered straight to customers' homes. He reported that grocery sales of its products had grown 30 times over since March when most stay-at-home orders began, in addition to the orders made directly to Impossible.
"The theme has been scaling to meet unprecedented demand. As a result we feel relatively well-prepared to handle how this current pandemic has changed the way meat-eaters like to get their meat," he said. "We're seeing folks order it directly from us to be shipped to their home, which is why we created our direct-to-consumer business."
Still, Impossible Foods has had to weather the pandemic like many other businesses, including the meatpacking industry. According to Lee, however, the stark differences in the businesses give plant-based meat an advantage.
"Unlike many of those unfortunate meat plants, we bypass a lot of the problems they face," he noted. "We don't grow animals, slaughter them, transport them, process them, so we don't have the same challenging conditions the meat industry faces."
Lee also agreed with Impossible Foods founder and CEO Pat Brown, who predicted on Tuesday that the meat industry will be facing its own extinction in just 15 years.
"I believe in the meat-eater," Lee said. "We meat-eaters are pretty sophisticated. You give us a better product that hits the spot, that's better for our health, that's better for the world -- we vote with our stomachs."
"I think the consumer will determine the future and will determine it pretty quickly."
In March, Impossible raised $500 million in Series F funding but despite the aggressive scaling and partnerships Lee described, he said there are no current plans to join fellow plant-based meat company, Beyond, as a public company.
The federal government and numerous industries have been preparing for a greener future, setting goals to reduce greenhouse emissions by switching to electric vehicles. But the next hurdle to clear is convincing the wider public to get on board. Arun Kumar, managing director in automotive practice at AlixPartners, spoke to Cheddar's Ken Buffa about consumer trends related to EV transition and said he believes a widespread switch is imminent in 2022. Despite this, he acknowledged there are still significant obstacles to overcome, including high prices and more charging stations. "Without charging infrastructure, people are going to struggle with increasing adoption of electric vehicles in the future," Kumar told Cheddar. "I think by 2030 our estimate is that about a million chargers need to be put in place nationally in the U.S."
The pandemic has supercharged the creator economy, and there are no signs of it slowing down no matter when the pandemic officially ends. Creators prove to be a key factor in driving purchasing decisions and retail sales, and an increasing amount of platforms are taking advantage of the social influence. Karissa Bell, senior editor at Engadget, joins cheddar news to discuss the creator economy boom.
The National Women's Soccer League is partnering with Voyager Digital as its first-ever cryptocurrency brokerage in a multi-year deal. Marla Messing, interim CEO of the NWSL, and Steve Ehrlich, CEO of Voyager Digital, joined Cheddar to discuss benefitting the league and educating players and fans as a way of democratizing cryptocurrency. Messing explained that the players themselves will own half the assets as part of how the deal is structured. "My hope is, just in terms of the expectations of crypto over the long term, that I hope a lot of them are able to just let it sit there," she said. "And that one day this will be a nice retirement account for them."
Howard Lorber, chairman, president, and CEO of Douglas Elliman Inc., and Scott Durkin, CEO of Douglas Elliman Realty, joined Cheddar's "Opening Bell" to talk about the real estate brokerage company's recent IPO launch on the New York Stock Exchange following the spinoff of its tobacco subsidiary Vector Group. "There are many investors that cannot buy tobacco because of their mandates," said Lorber. "And therefore splitting off Douglas Elliman the real estate, and there's a lot of people looking for real estate investments, so they'll be able to buy Douglas Elliman, and those that want tobacco can buy Vector alone." The pair also discuss the future of New York real estate and the auxiliary business the property broker sees as growth prospects.
Despite a champagne shortage ahead of New Year's Eve, adult beverage retailers are staying optimistic about 2022. Cathy Lewenberg, COO at online alcoholic beverages platform Drizly, joined Cheddar to talk about the sunny outlook for next year and the current state of the industry. She noted a 20 percent higher demand for champagne year-over-year has led to the holiday's shortfall and that the spirit category is continuing to thrive with tequila on pace to outsell vodka for the first time. "Tequila has just been on fire on our platform. It's grown 13 percent in share on our platform over the last couple of years where vodka obviously had been the leader," she said. "Tequila is the top thing in addition to bourbon that retailers are looking to give more shelf space to in 2022."
Travel expert Francesca Page joined Cheddar's Baker Machado to break down how the omicron-fueled COVID-19 surge of cases on cruise ships is impacting the industry, as the CDC is actively monitoring at least 92 ships for outbreaks. Page also talked about the upcoming expiration of the CDC's conditional sailing order mandating mask-wearing and addressed passenger concerns. "Everyone is asking, financially, should I cancel my cruise should COVID surges keep going, which it looks they are, and to a large degree I think that decision is very personal and is based on one's own risk tolerance," she said.
