While reports of COVID-19 outbreaks have shut down factories or disrupted supply chains for the traditional meat industry, plant-based meat company Impossible Foods has found itself expanding its reach -- this time through a new partnership with Starbucks.
The coffee chain announced this week it will be featuring the Impossible Breakfast Sandwich on its summer menu.
"Something like one-third of all the 18- to 29-year-olds in the country hit a Starbucks at least once a quarter," David Lee, Impossible Foods' chief financial officer, told Cheddar. "And so for us to be available in this way, to have nearly 20,000 locations serve our Impossible Sausage products, is a wonderful milestone for us."
Lee explained that Impossible's co-manufacturing partnerships, such as the one it shares with food supplier OSI Group, provides enough scalability to supply the market for its meat alternatives.
"It means that we can meet the large demand we expect from Starbucks, Burger King, many other partners, but also a really rapid rollout in grocery stores, which we began to speed up sometime around March or so this year," he said.
The CFO was also confident the company was addressing challenges from the coronavirus pandemic by selling Impossible Burgers that can be delivered straight to customers' homes. He reported that grocery sales of its products had grown 30 times over since March when most stay-at-home orders began, in addition to the orders made directly to Impossible.
"The theme has been scaling to meet unprecedented demand. As a result we feel relatively well-prepared to handle how this current pandemic has changed the way meat-eaters like to get their meat," he said. "We're seeing folks order it directly from us to be shipped to their home, which is why we created our direct-to-consumer business."
Still, Impossible Foods has had to weather the pandemic like many other businesses, including the meatpacking industry. According to Lee, however, the stark differences in the businesses give plant-based meat an advantage.
"Unlike many of those unfortunate meat plants, we bypass a lot of the problems they face," he noted. "We don't grow animals, slaughter them, transport them, process them, so we don't have the same challenging conditions the meat industry faces."
Lee also agreed with Impossible Foods founder and CEO Pat Brown, who predicted on Tuesday that the meat industry will be facing its own extinction in just 15 years.
"I believe in the meat-eater," Lee said. "We meat-eaters are pretty sophisticated. You give us a better product that hits the spot, that's better for our health, that's better for the world -- we vote with our stomachs."
"I think the consumer will determine the future and will determine it pretty quickly."
In March, Impossible raised $500 million in Series F funding but despite the aggressive scaling and partnerships Lee described, he said there are no current plans to join fellow plant-based meat company, Beyond, as a public company.
Actor and singer Chrissy Metz, who stars as Kate Pearson in "This Is Us," is partnering with Capital One Auto Navigator to share her story of purchasing her first car to help make car buying easier for others. "For me, I know a car was so important because of course it took me to the auditions to get me to the place I have today," she said. "But it also means empowerment and freedom and accessibility, and I think everybody is deserving and in need of that." Metz also discussed the final season of her hit show, noting that expectations for the finale "will probably be exceeded."
Tire manufacturer Michelin is partnering with the popular video game "The Sims FreePlay" in order to meet teens where they are to promote driving safety. Michelin North America Chairman and President Alexis Garcin joined Cheddar News to discuss how the #GoldenGauge program integrates with the game. "If you're a gamer yourself or your kids, then while you're driving and moving on the application, you will find a Michelin billboard, and if you engage with that billboard, then you will get some advice about how tires are critical for your safety on the road," Garcin explained. *Updated with the full title of 'The Sims FreePlay' and a typo fix in the name of Alexis Garcin.*
The video game industry has come a long way from the first commercialized 3D video game in 1980, but it still has a long way to go. Video game creators have recently been called out for not having realistic Black hairstyles in their games and graphic artists are now taking matters into their own hands by creating The Open Source Afro Hair Library. Jovan Wilson, 3D artist and resident for The Open Source Afro Hair Library, joined All Hands to discuss.
After reporting record deliveries in Q4, expectations are high for Tesla's Q4 earnings call. Garrett Nelson, senior analyst and VP of equity research at CFRA, joined Cheddar News to discuss predictions about the report and what he sees as the emphasis on the EV maker's future. "We think the focal point of the release is really going to be on their guidance for 2022, the timing of the ramp-up of their new factories in Texas and Germany in the face of these chip shortages and supply chain issues, and also next steps in its long-term growth plans," he noted.
Coming off of a fourth-quarter delivering just over 300,000 cars, Tesla is expected to report tremendous earnings after the bell on Wednesday. Al Root, a senior writer for Barron’s, spoke with Cheddar’s Baker Machado about the anticipated earnings report and speculated about what Elon Musk will discuss during the call with investors, including a Cybertruck update, new factories, a possible new vehicle, and/or new larger form batteries. "There's a menu of things he could talk about, and any combination of those would be good," said Root.
Foodable Labs data shows restaurants that started offering vegan options saw a 13% increase in traffic. According to this 2018 study, 51% of U.S. restaurants now offer vegan options, and we can expect that number to keep rising. This week, one plant-based, fast-casual restaurant celebrates the grand opening of their first brick-and-mortar store in New York City: PLNT Burger. Ben Kaplan, CEO of PLNT Burger, joins Cheddar News to discuss.
