*By Michael Teich* Uber is driving itself to the center of the scooter scuffle with its strategic partnership with Lime, a deal that will allow users to eventually request an electric scooter through its app. Axios reporter Dan Primack, who broke the story, says there's a key advantage to the bike-sharing company choosing Uber as a partner over rival Lyft. "One of the big reasons Lime wanted to partner with Uber is because Uber has much deeper geographic penetration, especially internationally," Primack said in an interview on Cheddar Tuesday. On top of that, "Uber has the deepest pockets right now. " A fragile relationship with city officials, though, could hold back Uber and Lime from a complete transportation takeover. San Francisco is only granting five permits for companies to operate a dock-less, rentable electric scooter programs on city streets. While Primack said it's still unclear whether either company will be one of the chosen, he noted that Lime's survival does not depend on the SF market because it is already in 80 other regions. "It wouldn't be end of world if they didn't get into San Francisco." Despite sky-high valuations for scooter companies such as Lime and Bird, Primack told Cheddar it is unlikely that the industry is in a bubble. He also does not expect the deals in the scooter business to lose momentum, predicting that we could soon see Uber fully acquire Lime. "My guess is that it would happen quick," he said. For the full segment, [click here.](https://cheddar.com/videos/primack-uber-best-positioned-in-scooter-wars)

Share:
More In Business
Peloton Sees Best Trading Day After CEO Steps Down — and 2,800 Jobs Cut
On Monday, Peloton CEO John Foley stepped down, 2,800 layoffs were announced, and its stock price skyrocketed. Lydia Moynihan, business reporter for the New York Post joined Cheddar News to talk about why investors are excited about this shift in power, while thousands of its workers were let go in a less than ideal manner. "One of the headlines that emerged was that even as they were being fired, Foley sort of couched it as, 'well, you know what, you're still gonna get a year's login to a Peloton subscription', as if somehow if that would make things better," Moynihan said of the soon-to-be ex-CEO. "So, even in that, it was seen as a very sort of tone-deaf move as people were being axed."
Frontier Airlines and Spirit Airlines to Merge in $6.6 Billion Deal
Low-cost airlines Frontier and Spirit have agreed to merge in a deal worth $6.6 billion. The new company name and other terms of the deal have not been disclosed. If approved, the merger would be the fifth-largest airline in the United States. Jonathan Root, senior vice president at Moody's, joins Closing Bell to discuss the impact this deal could have on the broader airline industry, as well as why it makes sense for both discount airlines to combine.
Protect Yourself and Your Coins Against Crypto Crimes
Crypto is increasingly becoming a hotspot for criminals and fraud with cryptocurrency crime reaching a record-breaking high. reports show scammers took $14 billion worth of crypto in 2021 alone. The latest crypto scam is aimed at investors in Binance. Ben Armstrong, the founder of Bitboy Crypto, joins Cheddar News to discuss.
Delta Asks Department of Justice to Place Unruly Passengers on 'No-Fly' List
In 2022, the FAA has received 323 reports of unruly passengers so far. Soon, flying could soon be limited to cooperative passengers only. Delta Airlines has asked the Department of Justice to put unruly travelers on a 'no-fly' list. Bryan Del Monte, president of the Aviation Agency, joins Cheddar News to discuss.
New York City's Tourism Industry is Confident it Will Bounce Back from COVID-19
New York City’s tourism industry has seen a bumpy recovery from the pandemic, as the omicron surge delivers yet another blow to one of the world’s top tourist destinations. The arts and entertainment sector has been one of the hardest hit, with Broadway shows canceling performances once again after an industry-wide shutdown. Chris Heywood, executive vice president of global communications at NYC & Company, joined Cheddar's Fast Forward to talk about why he's confident the theater district - and the rest of the city - will eventually return to its pre-pandemic glory.
Load More