*By Michael Teich*
Uber is driving itself to the center of the scooter scuffle with its strategic partnership with Lime, a deal that will allow users to eventually request an electric scooter through its app.
Axios reporter Dan Primack, who broke the story, says there's a key advantage to the bike-sharing company choosing Uber as a partner over rival Lyft.
"One of the big reasons Lime wanted to partner with Uber is because Uber has much deeper geographic penetration, especially internationally," Primack said in an interview on Cheddar Tuesday. On top of that, "Uber has the deepest pockets right now. "
A fragile relationship with city officials, though, could hold back Uber and Lime from a complete transportation takeover. San Francisco is only granting five permits for companies to operate a dock-less, rentable electric scooter programs on city streets. While Primack said it's still unclear whether either company will be one of the chosen, he noted that Lime's survival does not depend on the SF market because it is already in 80 other regions.
"It wouldn't be end of world if they didn't get into San Francisco."
Despite sky-high valuations for scooter companies such as Lime and Bird, Primack told Cheddar it is unlikely that the industry is in a bubble. He also does not expect the deals in the scooter business to lose momentum, predicting that we could soon see Uber fully acquire Lime.
"My guess is that it would happen quick," he said.
For the full segment, [click here.](https://cheddar.com/videos/primack-uber-best-positioned-in-scooter-wars)
Ed Siddell, CEO and chief investment officer with EGSI Financial, joined Cheddar News to discuss Thursday's positive trading session in what Siddell called "a year of momentum" as investors continue to digest a heavy amount of news that includes monetary policy, inflation concerns, banking fears and some positive economic data.
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Rebecca Walser, certified financial planner and wealth strategist, offers tips on how to avoid money mistakes, develop healthy spending habits, and pay off debts.
The U.S. Department of Agriculture said Wednesday it hopes to weed out false or misleading animal-welfare claims on meat and poultry packaging with new guidance and testing.
If you're looking for food that's good for you and the planet, look no further than the new Isle of Us café and marketplace in the Upper East Side. Cheddar's own Shannon LaNier is on the scene with more.
