Broadway star Arielle Tepper Madover, founder and CEO of "What Should We Do?!", launched a concierge service that is curated by New York City insiders. For full interview, [click here](https://cheddar.com/videos/what-should-we-do-in-nyc).

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NBC Pitches Ad Buyers Amid Writers' Strike
Cheddar News attended the upfront presentation by NBC Universal and broke down how this year's event was different from previous years due to the ongoing writers' strike.
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