*By Carlo Versano*
A few weeks ago, a Buzzfeed [article](https://www.buzzfeednews.com/article/annehelenpetersen/millennials-burnout-generation-debt-work) that coined the term "millennial burnout" went viral, with readers taking to social media to discuss the very particular sense of exhaustion felt by this generation, and how it's different from the universal stresses of daily life.
As Joni Rayos-Samilin, a "transformational" coach, explained to Cheddar, the source of millennial burnout can be traced to ー what else? ー the internet.
"Everyone knows what everyone's doing," Rayos-Samilin said, and social media has amplified that familiar feeling of FOMO to make people, particularly millennials, question their own self-worth.
Is my job good enough? Is my relationship good enough? Am I traveling enough?
It's exhausting.
That 24/7 feeling of being connected extends to work, where employees feel like they're never "off the clock." Even if companies tell their workers they don't need to respond to emails and Slack messages at all hours of the day, many still do out of a sense of responsibility or fear that if they don't, someone else will.
Burnout, of course, is a universal problem that has been exacerbated by the digital age. But the millennial generation is the first to fully deal with it as adults. In order to cope, Rayos-Samilin said she recommends to her clients that they create boundaries and set priorities, like scheduling time for the "real world" things that they value: conversations with friends, exercise, and even limited amounts of social media.
"Do what you need to do for self care," she said. Otherwise, it becomes too easy to give into the outside pressures of the connected world.
Rayos-Samilin said she's already seeing a backlash against constant social media use in some of her millennial clients, and [anecdotal data](https://sciencetrends.com/much-of-generation-z-might-be-leaving-facebook-and-other-social-media-platforms-behind/) shows that has spread to the next generation, known as Gen Z.
If there's a single way to fight burnout it's this: stop comparing yourself to others. That's a skill that goes back to the Buddhists, who use mindfulness meditation techniques to remind themselves to stay grounded in the present moment. Most of what you see online is a construct anyway, Rayos-Samilin said. It takes time, patience, and energy to fight the desire to wonder whether what you're doing is good enough ー especially now that everyone has a constant reminder in their pocket that someone, somewhere, is doing it better.
In the past few years, Betthany Frankel has made a major name for herself as a philanthropist after founding the
BStrong initiative, which has provided relief to people impacted by natural disasters as well as the COVID-19 pandemic. Now, BStrong is shifting its focus to Ukraine, raising millions of dollars in donations for those impacted by Russia's invasion. Bethenny Frankel, the founder of BStrong, joins Cheddar News' Closing Bell to discuss.
Ari Redbord, Head of Legal and Government Affairs at TRM Labs, discusses how Binance, Coinbase and Kraken's decision to not unilaterally ban all Russian users from their platforms could put a dent in the West's plan to economically punish Russia.
One of Europe's leading micromobility providers, TIER mobility, is expanding into North America after acquiring the micromobility operator, Spin. Ford Motor Company previously owned Spin but is now selling the company to TIER Mobility, which says the deal will make it the largest multimodal micromobility operator in the world in terms of the number of cities it operates in and the number of vehicles in its fleet. Lawrence Leuschner, CEO of TIER Mobility, and Ben Bear, CEO of Spin, join Cheddar News' Closing Bell to discuss.
World Central Kitchen is Ukraine helping to feed people remaining in the country or fleeing from the Russian forces. Nate Mook, CEO for the non-profit, joined Cheddar New to discuss the efforts being made to help those in need in a very tenuous situation and how the invasion disrupted the lives of Ukrainian people."We met a young woman from Kyiv who had crossed into Poland, she had a great job, she just moved into a new apartment. She was really excited about decorating her apartment. You know, things that we all do on a day-to-day basis, and she had to just abandon her life," he said.
Digital consulting company Publicis Sapient has its sights set on the Metaverse. The subsidiary of the French advertising giant Publicis Group is announcing a new partnership with NFT auction house Portion in an effor to help brands deliver experiences in the metaverse, including the sales of products. Publicis Sapient CEO Nigel Vaz joined Cheddar News' Closing Bell to discuss. "In the context of our collaboration with Portion, the first experience that we created was with Decentraland, which is a virtual world," he said. "And car manufacturers in this metaverse, in terms of their buyers, can interact with a virtual person, (and) they can view quality NFTs. They can examine a virtual vehicle, be inside the car, rev an engine, open doors, all without leaving their homes."
National Eating Disorder Awareness Week is a campaign to educate the public about the harsh realities of eating disorders, but also to provide support and visibility to individuals and families affected by an eating disorder. Sarah Adler, clinical associate professor of psychiatry and behavioral sciences at Stanford University, joins Cheddar News to discuss.
Vittorio Assaf, co-founder of Serafina, joins Cheddar News to discuss two new concepts from Serafina Restaurants in NYC: Cafe Serafina and Serafina To-Go. Assaf also talks about the company's new cookbook.
Maude Okrah, co-founder of Black Beauty Roster, joins Cheddar News to discuss how her company is working with WarnerMedia to provide diverse makeup and hair stylists for actors of color on set.
