*By Carlo Versano*
A few weeks ago, a Buzzfeed [article](https://www.buzzfeednews.com/article/annehelenpetersen/millennials-burnout-generation-debt-work) that coined the term "millennial burnout" went viral, with readers taking to social media to discuss the very particular sense of exhaustion felt by this generation, and how it's different from the universal stresses of daily life.
As Joni Rayos-Samilin, a "transformational" coach, explained to Cheddar, the source of millennial burnout can be traced to ー what else? ー the internet.
"Everyone knows what everyone's doing," Rayos-Samilin said, and social media has amplified that familiar feeling of FOMO to make people, particularly millennials, question their own self-worth.
Is my job good enough? Is my relationship good enough? Am I traveling enough?
It's exhausting.
That 24/7 feeling of being connected extends to work, where employees feel like they're never "off the clock." Even if companies tell their workers they don't need to respond to emails and Slack messages at all hours of the day, many still do out of a sense of responsibility or fear that if they don't, someone else will.
Burnout, of course, is a universal problem that has been exacerbated by the digital age. But the millennial generation is the first to fully deal with it as adults. In order to cope, Rayos-Samilin said she recommends to her clients that they create boundaries and set priorities, like scheduling time for the "real world" things that they value: conversations with friends, exercise, and even limited amounts of social media.
"Do what you need to do for self care," she said. Otherwise, it becomes too easy to give into the outside pressures of the connected world.
Rayos-Samilin said she's already seeing a backlash against constant social media use in some of her millennial clients, and [anecdotal data](https://sciencetrends.com/much-of-generation-z-might-be-leaving-facebook-and-other-social-media-platforms-behind/) shows that has spread to the next generation, known as Gen Z.
If there's a single way to fight burnout it's this: stop comparing yourself to others. That's a skill that goes back to the Buddhists, who use mindfulness meditation techniques to remind themselves to stay grounded in the present moment. Most of what you see online is a construct anyway, Rayos-Samilin said. It takes time, patience, and energy to fight the desire to wonder whether what you're doing is good enough ー especially now that everyone has a constant reminder in their pocket that someone, somewhere, is doing it better.
In what could be the biggest deal in video games history, Microsoft's purchase of Activision Blizzard underlines the company's aggressive push in gaming and beyond into its long-term vision of being top dog in the metaverse. Adam Hollander, former director of gamification at Microsoft and founder of Hungry Wolves NFT, joined Cheddar's Opening Bell to discuss. “Microsoft always plays chess, not checkers," he said, describing the price tag as an opportunity cost. "It's about integrating Activision Blizzard in with Azure and Windows and Xbox and Hololens and Minecraft and everything else that they're doing for the inevitable goal of being the major player in the next phase of the internet."
Jordan Zakarin, Media Producer at A More Perfect Union, joined Cheddar News to break down the latest from Colorado, where at least 8,700 Kroger employees walked off the job in demand of increased benefits and wages.
Food waste is a major contributor to greenhouse gas emissions in the United States. Strella Biotechnology is trying to solve the problem by introducing new technology to a business that's been around for generations -- farming. The 24-year-old CEO created hi-tech sensors that interpret the shelf life of produce and alert farmers when fruits and vegetables are ready to be sent to supermarkets. The company says the process can help farmers make money, reduce food waste and increase the quality of produce. Strella Biotechnology's co-founder and CEO Katherine Sizov and co-founder and COO Jay Jordan joined Cheddar Climate to discuss.
Norbu Tenzing, Vice President of the American Himalayan Foundation and the son of the first Sherpa to ever summit Everest, joins Cheddar Reveals to discuss how Sherpa's put themselves in danger for clients, and the dangers of Everest's 'Death Zone.'
Gordon Janow, Director of Programs at Alpine Ascents, joins Cheddar Reveals to discuss how to get mentally and physically prepared to climb Mount Everest.
Netflix may not be staying at the top of the streaming wars, according to some wary investors, as competition heats up and it raises prices yet again. Tuna Amobi, director and senior equity analyst at CFRA Research, spoke with Cheddar about what investors should be considering should they stick with the streaming pioneer or drop the investment. "I think it's always mostly about the subscriber growth for the Q4, which is going to be an indicator of how the company has been navigating the speed bumps that we saw early in the year," said Amobi.
Daniel Loría, SVP content strategy and editorial director at Boxoffice Media, joins Cheddar News to discuss what helped 'Scream' score number one at the box office and what it means for the horror genre.
Dave Levinthal, deputy Washington Bureau chief at Insider, joins Cheddar News to discuss Gallup's new survey that reveals more Americans leaned Republican by the end of 2021.
