*By Carlo Versano*
A few weeks ago, a Buzzfeed [article](https://www.buzzfeednews.com/article/annehelenpetersen/millennials-burnout-generation-debt-work) that coined the term "millennial burnout" went viral, with readers taking to social media to discuss the very particular sense of exhaustion felt by this generation, and how it's different from the universal stresses of daily life.
As Joni Rayos-Samilin, a "transformational" coach, explained to Cheddar, the source of millennial burnout can be traced to ー what else? ー the internet.
"Everyone knows what everyone's doing," Rayos-Samilin said, and social media has amplified that familiar feeling of FOMO to make people, particularly millennials, question their own self-worth.
Is my job good enough? Is my relationship good enough? Am I traveling enough?
It's exhausting.
That 24/7 feeling of being connected extends to work, where employees feel like they're never "off the clock." Even if companies tell their workers they don't need to respond to emails and Slack messages at all hours of the day, many still do out of a sense of responsibility or fear that if they don't, someone else will.
Burnout, of course, is a universal problem that has been exacerbated by the digital age. But the millennial generation is the first to fully deal with it as adults. In order to cope, Rayos-Samilin said she recommends to her clients that they create boundaries and set priorities, like scheduling time for the "real world" things that they value: conversations with friends, exercise, and even limited amounts of social media.
"Do what you need to do for self care," she said. Otherwise, it becomes too easy to give into the outside pressures of the connected world.
Rayos-Samilin said she's already seeing a backlash against constant social media use in some of her millennial clients, and [anecdotal data](https://sciencetrends.com/much-of-generation-z-might-be-leaving-facebook-and-other-social-media-platforms-behind/) shows that has spread to the next generation, known as Gen Z.
If there's a single way to fight burnout it's this: stop comparing yourself to others. That's a skill that goes back to the Buddhists, who use mindfulness meditation techniques to remind themselves to stay grounded in the present moment. Most of what you see online is a construct anyway, Rayos-Samilin said. It takes time, patience, and energy to fight the desire to wonder whether what you're doing is good enough ー especially now that everyone has a constant reminder in their pocket that someone, somewhere, is doing it better.
The Chinese government brought the sitcom "Friends" back to its streaming services. However, it had instances of LGBTQ+ references left out, after the series had been banned on Chinese streaming platforms for years.
Season 13 "Shark Tank" contestant Tania Speaks secured a $400,000 deal for her Speaks Organic Skincare brand with "Shark" Mark Cuban while also being named one of the best pitches in the history of the show — all at 19 years old. Now 20, Speaks joined Cheddar News to talk about the skincare line, the clean beauty industry, and the moment that host Cuban was moved by her pitch. "I couldn't believe that he got emotional. I'm surprised I held back my tears that long," the young entrepreneur revealed. "It's just amazing for someone else to be inspired by your story, especially Mark Cuban himself."
The media giant formerly known as ViacomCBS has officially rebranded itself as Paramount Global with a focus on its streaming service, Paramount Plus. Naveen Chopra, chief financial officer at Paramount, joined Cheddar to discuss the company’s name change and streaming wars. "There are components of content licensing that we continue to do, either historical arrangements or opportunities to license content that don't really impinge on what we're trying to do with our owned and operated services and that continues to be an important ingredient in our broader financial model," he said. "But our number one priority is putting our best assets on Paramount Plus." Chopra also discussed theatrical release windows before feature films hit its service and the platform's subscription goals.
In efforts to help support black-owned brands. Ulta Beauty says it will make a commitment to not only give these brand shelf space but also help them navigate the ins and outs of growing a business. Last week, the beauty retailer announced in order to reach those goals, the company will spend $50 million on diversity and inclusion programs, including an accelerated program to mentor entrepreneurs of color. CEO of Ulta Beauty, Dave Kimbell, joined Cheddar to discuss more.
For black history month, Cheddar is highlighting black business leaders who are driving the need for representation forward. On February 10, the U.S. Chamber of Commerce hosted an event called 'Developing the Black-Owned Business Ecosystem.' The virtual event was organized under the lobbying group's two initiatives -- the Equality of Opportunity Initiative, and the Coalition to Back Black Businesses. The event highlighted the developments needed to develop more black-owned businesses in the U.S. Dr. Anthony Wilbon, Dean of the School of Business at Howard University, joined Cheddar News' Closing Bell to discuss his experience as a speaker at the event.
While Black History Month is a time to celebrate the achievements of Black Americans, it's also a time to reflect on how they can be better heard and supported.
Black Americans are still fighting for voting rights, facing more severe impacts from COVID-19, and experiencing gaps in workforce representation and pay. Alexandra Schrecengost, hybrid work expert and CEO of "Virtual With Us" and "Culture With Us,' joined Cheddar News to discuss.
