For this week's Keep Reinventing segment brought to you by HP, we look at how the company is inspiring the next generation of female leaders in technology. Cheddar's Kristen Scholer speaks with Emily Ketchen, Regional Head of Marketing of the Americas at HP. "I spend a lot of time mentoring and cultivating a real culture where people feel they can advance," says Ketchen. 28 percent of executives at HP are women. "Great brands are really rooted in purpose," says Ketchen. "They push the agenda for diversity, and they allow for greater innovation."

Share:
More In Business
Lilly Singh Partners With Aavrani for Hair Products
YouTube comedian and writer Lilly Singh is partnering with Aavrani to work on a new hair care collection. Singh spoke with Hena Doba and provided Cheddar News with a glimpse of her new project. "I'm going to say that choices are what makes the beauty industry so amazing," Singh said.
Load More