For this week's Keep Reinventing segment brought to you by HP, we look at how the company is inspiring the next generation of female leaders in technology. Cheddar's Kristen Scholer speaks with Emily Ketchen, Regional Head of Marketing of the Americas at HP. "I spend a lot of time mentoring and cultivating a real culture where people feel they can advance," says Ketchen. 28 percent of executives at HP are women. "Great brands are really rooted in purpose," says Ketchen. "They push the agenda for diversity, and they allow for greater innovation."

Share:
More In Business
Weekend Box Office Results
It was a busy box office this past weekend with several new movies in theaters. Cheddar news breaks it all down.
IBM, Disney, Others Pull Ads From X Over Antisemitic Posts
Advertisers are fleeing social media platform X over concerns about their ads showing up next to pro-Nazi content, hate speech on the site in general or billionaire owner Elon Musk’s own posts endorsing an antisemitic conspiracy theory.
Load More