For this week's Keep Reinventing segment brought to you by HP, we look at how the company is inspiring the next generation of female leaders in technology. Cheddar's Kristen Scholer speaks with Emily Ketchen, Regional Head of Marketing of the Americas at HP. "I spend a lot of time mentoring and cultivating a real culture where people feel they can advance," says Ketchen. 28 percent of executives at HP are women. "Great brands are really rooted in purpose," says Ketchen. "They push the agenda for diversity, and they allow for greater innovation."

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Tesla sales jump after months of boycotts
Tesla reported a surprise increase in sales in the third quarter as the electric car maker likely benefited from a rush by consumers to take advantage of a $7,500 credit before it expired on Sept. 30. The company reported Thursday that sales in the three months through September rose 7% compared to the same period a year ago. The gain follows two quarters of steep declines as people turned off by CEO Elon Musk’s foray into right-wing politics avoided buying his company’s cars and even protested at some dealerships. Sales rose to 497,099 vehicles, compared with 462,890 in the same period last year.
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