If you want to get inside of your pet's head, the tech hasn't arrived yet, but one company hopes to have it trending in the right direction.
Los Angeles-based FluentPet has developed a series of tiles it claims help four-legged companions communicate with their humans. Through training, they can learn to associate various tiles with words they've learned over time and then use their paws to press them.
The tech has been a hit on platforms like TikTok, where tons of "talking dog" videos have gone viral.
There are a wide range of options to select from when it comes to purchasing the tech. Test kits start out around $35 with the most expensive option, They Can Talk Kit, being priced around $230.
The company also recently launched FluentPet Connect, which integrates the tile button system into an app. This helps keep pet owners connected to their pets at all times. If a person isn't home, their pet could send an alert, similar to a text message.
The system is available for an additional $69.99 but is compatible with tiles that have already hit the market.
However, devices like FluentPet and the studies that have been done with their subjects do face skepticism from scientists. Clive Wynne, the founding director of the Canine Science Collaboratory at Arizona State University, explained that rather than language comprehension, the dogs are being conditioned.
“This is one of the most basic forms of learning in the animal kingdom," Wynne told the Washington Post. "The dog forms an association between an action and an outcome that it desires.”
Rance Masheck, Founder & CEO of iVest+, talks about the use of crypto to evade Russian sanctions and how crypto exchanges are responding to calls to block service.
ZipRecruiter reported revenue growth for the fourth quarter of 2021 and raised its forecast for the coming year, beating Wall Street expectations. The recruitment site has benefited from one of the tightest labor markets in history as companies desperately try to fill empty positions. Ian Siegel, CEO of ZipRecruiter, joined Cheddar to discuss how the company has adapted to The Great Resignation, a tight labor market, and record inflation.
Bank of America is officially the first financial institution to be certified by J.D. Power for financial health support. The data analytics and consumer intelligence company evaluated Bank of America and other financial institutions through a rigorous process that involved reviewing nearly 100 best practices, and Bank of America is the first in the industry to receive it. Holly O'Neill, President of Retail Banking at Bank of America, joined Cheddar to talk more about this certification, what it means, and how to get started on the path to financial health.
Ford is looking to charge its electric business forward -- splitting its EVs and legacy internal combustion engine models into separate units. Ford says the split will streamline its EV business and boost profits, while giving it a better competitive edge. Ford's new EV focused business will be called Ford Model e. Greg Martin, Co-Founder, Rainmaker Securities joined Cheddar's Opening Bell to discuss.
Markets opened higher on Thursday despite ongoing uncertainty amid the Russia-Ukraine conflict. John Petrides, Portfolio Manager, Tocqueville Asset Management joined Cheddar's Opening Bell to discuss early market activity.
Thomas Hayes, Chairman & Managing Member of
Great Hill Capital, talks about the impact rising oil prices are having on airlines and outlines how investors can navigate geopolitical uncertainty.