If you want to get inside of your pet's head, the tech hasn't arrived yet, but one company hopes to have it trending in the right direction.
Los Angeles-based FluentPet has developed a series of tiles it claims help four-legged companions communicate with their humans. Through training, they can learn to associate various tiles with words they've learned over time and then use their paws to press them.
The tech has been a hit on platforms like TikTok, where tons of "talking dog" videos have gone viral.
There are a wide range of options to select from when it comes to purchasing the tech. Test kits start out around $35 with the most expensive option, They Can Talk Kit, being priced around $230.
The company also recently launched FluentPet Connect, which integrates the tile button system into an app. This helps keep pet owners connected to their pets at all times. If a person isn't home, their pet could send an alert, similar to a text message.
The system is available for an additional $69.99 but is compatible with tiles that have already hit the market.
However, devices like FluentPet and the studies that have been done with their subjects do face skepticism from scientists. Clive Wynne, the founding director of the Canine Science Collaboratory at Arizona State University, explained that rather than language comprehension, the dogs are being conditioned.
“This is one of the most basic forms of learning in the animal kingdom," Wynne told the Washington Post. "The dog forms an association between an action and an outcome that it desires.”
Michael Cassau, Founder and CEO of Grover, joins Cheddar News' Closing Bell, where he explains how Grover is establishing itself in the tech marketplace with its subscription-based offering and how he plans to deploy the $330 million in new funding.
Michael Chime, Co-Founder and CEO of Prepared, joins Cheddar News' Closing Bell, where he explains how his platform is bringing the emergency call system into today's tech-driven era and discusses how his company plans to utilize $9.8 million it just raised in new funding.
Christine McDaniel, Senior Research Fellow at the Mercatus Center, joined Cheddar News' Closing Bell to break down the long list of sanctions that the U.S. has levied against Russia since its invasion of Ukraine, and the impact - or lack thereof - they are having on Russia.
Art Hogan, Managing Director and Chief Market Strategist at National Securities, joined Cheddar's Closing Bell to break down Jamie Dimon's letter to shareholders, which revealed fears about growth due to the pandemic, inflation and the Russian invasion of Ukraine.
Seth Schachner, a digital business executive and the managing director of the consultancy Strat Americas, joined Closing Bell to talk all about the mega-merger between WarnerMedia and Discovery, combining to form Warner Bros. Discovery (Nasdaq: WBD), and what it means for the streaming space going forward. “I think unlike some of the other mergers that you've seen out there. I think this one has actually got a real chance to be successful and to really further the cause of streaming," he said.
With the New York International Auto show set to get underway for the first time in two years, Stephan Winkelmann, global CEO of Lamborghini, joined Cheddar News to talk about what to expect from the luxury sports car maker from the Big Apple, including a look at new car models and its esports, and NFT plans. "All of this for sure creating a buzz for the younger generations," he said. "We are directing them into our brand because this is important for us, that there is a close connection between the digital world and the real world we are living in by developing, producing, and selling cars." Winkelmann also discussed the company's outlook amid the pandemic and the war in Ukraine.
Stefanie O'Connell Rodriguez joined Cheddar's Opening Bell to discuss her newest mini-series on REAL SIMPLE's Money Confidential podcast, called 'Taxes in 10.'
As the Russian invasion of Ukraine continues, social media giant Meta said that it's using its technology to help the beleaguered nation Erin Egan, chief privacy officer, and Andrew Schroeder, vice president of research and analysis for direct relief, joined Cheddar News to discuss using data towards humanitarian relief. "Our goal with the program is to help organizations on the ground by sharing privacy-protected data sets to enable them to respond to crisis," Egan explained.