If you want to get inside of your pet's head, the tech hasn't arrived yet, but one company hopes to have it trending in the right direction.
Los Angeles-based FluentPet has developed a series of tiles it claims help four-legged companions communicate with their humans. Through training, they can learn to associate various tiles with words they've learned over time and then use their paws to press them.
The tech has been a hit on platforms like TikTok, where tons of "talking dog" videos have gone viral.
There are a wide range of options to select from when it comes to purchasing the tech. Test kits start out around $35 with the most expensive option, They Can Talk Kit, being priced around $230.
The company also recently launched FluentPet Connect, which integrates the tile button system into an app. This helps keep pet owners connected to their pets at all times. If a person isn't home, their pet could send an alert, similar to a text message.
The system is available for an additional $69.99 but is compatible with tiles that have already hit the market.
However, devices like FluentPet and the studies that have been done with their subjects do face skepticism from scientists. Clive Wynne, the founding director of the Canine Science Collaboratory at Arizona State University, explained that rather than language comprehension, the dogs are being conditioned.
“This is one of the most basic forms of learning in the animal kingdom," Wynne told the Washington Post. "The dog forms an association between an action and an outcome that it desires.”
GM CFO Paul Jacobson joined Cheddar to talk about the automaker's Q3 earnings beat. Despite COVID concerns at some of its plants overseas as well as the ongoing global chip shortage, Jacobson said he expects the average sale price of GM's vehicles — around $50,000 — to remain the same going into 2022, even as inventory remains low. He also talked about plans to open more battery plants in coordination with the efforts to transform GM's fleet fully into electric vehicles.
Kevin Cohee, chairman and CEO of OneUnited Bank, joined Cheddar's "Opening Bell" to talk about the launch of its Greenwood debit card keeping alive the legacy of Tulsa, Oklahoma's historic Black Wall Street. Cohee also discussed the importance of shopping with Black businesses and investing in Black-led and owned financial institutions. "Our leaders have understood, since the end of slavery, the importance of us being organized in order to be effective in a capitalist society," he said.
Alex Wilhelm, a senior editor at TechCrunch, joined Cheddar to talk about the ups and downs of fashion rental company Rent the Runway as it went public on the Nasdaq. "In the case of Rent the Runway, the economics of its core business are a little bit suspect, I think, and the company's high debt load puts a pretty serious drag on its operations," he said. "And so when you consider it's going to spend a lot of its IPO paying down debt, you wonder what's going to be left over to fund future growth."
Following the 100,000 Tesla Model-3 order by rental car company Hertz, Uber announced its drivers will be able to rent Teslas for work beginning in 2023. Of the Hertz purchased Model 3 cars, 50,000 of those will be available to Uber drivers starting at $344 per week.
A wave of companies spanning several industries is reporting their Q3 earnings reports on Wednesday. Strategic marketing across brands is said to have played a role in what's looking like a successful quarter overall.