If you want to get inside of your pet's head, the tech hasn't arrived yet, but one company hopes to have it trending in the right direction.
Los Angeles-based FluentPet has developed a series of tiles it claims help four-legged companions communicate with their humans. Through training, they can learn to associate various tiles with words they've learned over time and then use their paws to press them.
The tech has been a hit on platforms like TikTok, where tons of "talking dog" videos have gone viral.
There are a wide range of options to select from when it comes to purchasing the tech. Test kits start out around $35 with the most expensive option, They Can Talk Kit, being priced around $230.
The company also recently launched FluentPet Connect, which integrates the tile button system into an app. This helps keep pet owners connected to their pets at all times. If a person isn't home, their pet could send an alert, similar to a text message.
The system is available for an additional $69.99 but is compatible with tiles that have already hit the market.
However, devices like FluentPet and the studies that have been done with their subjects do face skepticism from scientists. Clive Wynne, the founding director of the Canine Science Collaboratory at Arizona State University, explained that rather than language comprehension, the dogs are being conditioned.
“This is one of the most basic forms of learning in the animal kingdom," Wynne told the Washington Post. "The dog forms an association between an action and an outcome that it desires.”
Nikola announced that it delivered its first electric semi trucks last week, sending the embattled EV company's stock soaring. There is a lot of competition in this space, though, said Lauren Fix, an automotive analyst with Car Coach Reports. While every country has companies racing to dominate the electric trucking industry, she explained, a shortage of graphite, used in batteries, and a dearth of convenient charging stations will still keep growth slow in 2022. "You really have to be very careful when you're investing in this marketplace," Fix said. "That's great that [Nikola was] able to deliver one, but can they deliver more?"
It looks like the supply chain didn't steal Christmas this year after all. Retail sales jumped 8.5 percent between November 1 and December 24, compared with the same period last year, according to a report from Mastercard. That's the strongest growth in 17 years. Jharonne Martis, director of consumer research at Refinitiv, joined Cheddar to discuss how retailers were able to do so well despite inflation, supply chain issues, and the COVID-19 omicron variant but gave a subdued outlook for the retail sector at the beginning of 2022. "Consumers are not just completely isolated from the inflation issues," she said. "This is definitely going to continue into the first half of the year, as per our IFR data."
Hotel cancellations are on the rise ahead of the holidays as the omicron variant spreads around the world. Online hotel search site Trivago noted a 35 percent jump in cancellations since November. Axel Hefer, managing director and CEO at Trivago, joined Cheddar to discuss this worrying trend. Hefner said it is important for both travelers and businesses to watch how the 2021-2022 winter travel season unfolds as it will help them prepare for next year as the pandemic will likely be ongoing.
Markets opened slightly higher to kick off the final trading week of the year as investors continue to watch the Omicron variant in the U.S. Sean O'Hara, President, Pacer ETFs joined Cheddar's Opening Bell to discuss what drove early market activity.
Eric Mitchell, Sports Analyst and President & CEO of LifeFlip Media, breaks down the updated rules around testing in the NFL and outlines how vaccinated players are impacted by new return-to-play guidelines.
Carlo and Baker kick off the weirdest week of the year with all the news you missed over the holiday weekend, including calls for the CDC to shorten its isolation window as Omicron sweeps through the country.
