If you want to get inside of your pet's head, the tech hasn't arrived yet, but one company hopes to have it trending in the right direction.
Los Angeles-based FluentPet has developed a series of tiles it claims help four-legged companions communicate with their humans. Through training, they can learn to associate various tiles with words they've learned over time and then use their paws to press them.
The tech has been a hit on platforms like TikTok, where tons of "talking dog" videos have gone viral.
There are a wide range of options to select from when it comes to purchasing the tech. Test kits start out around $35 with the most expensive option, They Can Talk Kit, being priced around $230.
The company also recently launched FluentPet Connect, which integrates the tile button system into an app. This helps keep pet owners connected to their pets at all times. If a person isn't home, their pet could send an alert, similar to a text message.
The system is available for an additional $69.99 but is compatible with tiles that have already hit the market.
However, devices like FluentPet and the studies that have been done with their subjects do face skepticism from scientists. Clive Wynne, the founding director of the Canine Science Collaboratory at Arizona State University, explained that rather than language comprehension, the dogs are being conditioned.
“This is one of the most basic forms of learning in the animal kingdom," Wynne told the Washington Post. "The dog forms an association between an action and an outcome that it desires.”
Inflation in the U.S. is only getting hotter. The 12-month inflation rate for December 2021 was the highest in nearly 40 years - continuing the trend seen at the close of 2021.
The Consumer Price Index increased 7% in the 12-month period ending in December, marking the fastest increase since 1982. Scott Wren, Senior Global Market Strategist at Wells Fargo Investment Institute, joined Cheddar's Movers for more.
Bitcoin plunged below the $40,000 mark on Monday, hitting its lowest price since September. The world's most valuable cryptocurrency has had months of hot and cold streaks, and the latest drop now has investors wondering just what 2022 will have in store for bitcoin and the crypto space as a whole. Ben McMillan, CIO at IDX Digital Assets, joined Cheddar Movers to discuss.
You could be seeing more electric delivery vans on the road soon. Walmart and FedEx have inked deals with GM's all-electric brand BrightDrop to add thousands of vehicles to their fleets. Walmart has reserved 5,000 vans for the first time, while FedEx is expanding an initial order of 500 vehicles. Michael Zimmerman, partner and head of logistics at Kearney, joined Cheddar to discuss what this means for the electric vehicle market moving forward.
After nearly a century, General Motors is no longer the top-selling automaker in America. Toyota has dethroned the long-reigning champ to become the leader in U.S. auto sales for the first time, and the first non-domestic automaker to take that title. The Japanese automaker outsold GM by about 114,000 vehicles, or 5% more, in 2021. Al Root, senior writer for Barron's, joined Cheddar to discuss the meaning behind these numbers.
This year's worldwide semiconductor shortage limited the supply of everything from new cars to smart phones.
Looking ahead, several experts in the chip industry expect the shortage to continue deep into 2022, and maybe even 2023. Syed Alam, Accenture's Global Semiconductor Lead, joined Cheddar Movers to discuss.
The National Highway Traffic Safety Administration is investigating roughly 580,000 Tesla vehicles due to their front touch screen 'passenger play' gaming feature amid concerns over possible distracted driving. The investigation covers Tesla models ranging from the years 2017-2022. Brian Moody, Executive Editor at Autotrader, joined Cheddar Movers for more.
After a two-week delay of 5G deployment at airports due to the airline industry's claims it will cause "catastrophic disruption," AT&T and Verizon are set to roll out the service on January 19. Michael Boyd, CEO of aviation consultancy Boyd Group International, joined Cheddar to discuss the concerns being voiced by the airlines. "If the airline industry thinks it's going to be something to disrupt our system or impair safety, it shouldn't roll out at all, period," Boyd said, noting that the telecom giants should rethink the activation over safety and security.
A recent study by MSI uncovers a vast racial divide in influencer marketing. The research found a 35% racial pay gap between white and black influencers. This gap is extremely wider than the gap in other industries such as education, business, and finance. The research also suggests that brands and agencies have the power to close this gap. Tiffany Hardin, founder and CEO of Gild Creative Group, joins Cheddar News to discuss.
