*By Christian Smith*
A recent report claiming that kids shouldn't have more than two hours of daily screen time has sparked a debate among parents and scientists, but the man in charge of Amazon's family and kids division thinks the debate is more nuanced than the study may suggest.
"All screen time is not created equal," Kurt Beidler, general manager of kids and family at Amazon ($AMZN), told Cheddar. "There's lots of wonderful things kids can do online, and we try to bring those experiences to kids."
The study published in [The Lancet](https://www.thelancet.com/journals/lanchi/article/PIIS2352-4642(18)30278-5/fulltext) found a correlation between screen time and mental cognition. However, it didn't prove that increasing screen time decreased mental capacity.
To help parents monitor their child’s activity online, Amazon developed FreeTime ー a suite of parental controls for screen time, content prioritization, and data security.
The software launched in 2012 and enables kids to safely surf the web on devices like the children's edition of the Fire tablet, which includes over 20,000 e-books, videos, apps, and games tailor-made for a younger set.
Many parents are concerned with giving their kids access to an unfettered internet ー especially given the recent data hacks on platforms like Facebook ($FB) ー so Amazon built in a data security safeguard.
"Kids can do whatever they want in FreeTime Unlimited, and to the extent parents aren't comfortable with them doing that, they can see what the kids are doing, and they can delete that data if that's not something that they're comfortable with," Beidler said.
For full interview [click here](https://cheddar.com/videos/how-amazon-is-helping-parents-monitor-their-kids-activity-online).
Jack Daniels was at the U.S. Supreme Court today. The whiskey-makers argued that a dog toy company violated federal trademark law with a product that parodies the distiller's iconic bottle. The toy is the Bad Spaniels Silly Squeaker toy by VIP products. The first amendment case pits the rights of a famous trademark holder against parody products. Jack Daniel says the toy damages its reputation, especially the references to dog poop.
Alcohol brand White Claw is moving into spirits amid an industrywide shift away from hard seltzers. The spiked seltzer brand announced a new line of regular and flavored White Claw premium vodkas. The bottles are available in select markets across North America and come in an unflavored option as well as pineapple mango and black cherry white Claw has dominated the Heart Seltzer market for years. Now bringing the category into the mainstream as more consumers sought those low calorie alcohol drinks.
Stocks are holding relatively steady Wednesday as Wall Street bides its time until the Federal Reserve’s announcement in the afternoon about whether it will tighten the screws further on the economy.
Meme stocks are rising before the opening bell Wednesday after GameStop, one of the most heavily traded off-brand stocks during the pandemic, posted a surprise profit for the fourth quarter.
The rising cost of groceries is pushing more consumers to use Buy Now Pay Later (BNPL) services for necessities such as groceries, according to new data from Adobe Analytics.
White Claw helped make hard seltzer a staple for American drinkers. Now it's getting into the spirit business with its own vodka brand because of new rules passed during the pandemic.
