The Ad Council is a non-profit promoting public service advertisements with the goal of tackling social issues. The organization is behind campaigns such as "Smokey Bear," and "Friends Don't Let Friends Drink and Drive." Lisa Sherman, President and CEO of Ad Council, sat down with Kristen Scholer to discuss some of the group's most successful campaigns of the year.
Sherman says the organization uses the super power of media for good causes. On the top of the list of social issues are suicide and breast cancer. Sherman fills us in on the Ad Council's campaigns for suicide prevention and for raising awareness of the fact that African-American women are significantly more likely to get breast cancer than white women are.
The Ad Council's "Love Has No Labels" campaign went viral and became a big hit for the non-profit. The original video was seen around the world over 160 million times. Sherman highlighted the Diversity and Inclusion PSA as the ad she is most proud of.
Tech apprenticeship platform Multiverse became a unicorn with a $1.7 billion valuation, after raising $220 million in a Series D round. As companies across the country face challenges in hiring and retaining tech talent, Multiverse says it's trying to offer a solution with a new way to train and hire workers that can serve as an alternative to college and corporate training. Sophie Ruddock, VP and GM North America of Multiverse, joins Cheddar News' Closing Bell to discuss.
Cheddar's Kristen Scholer caught up with all-time NBA great Shaquille O'Neal in his hometown of Newark, NJ, working with Icy Hot to repair rundown basketball courts around the country. The Hall of Famer also spoke about the current NBA finals between the Boston Celtics and Golden State Warriors and had a lot of praise for the Warrior's guard Stephen Curry. "He's the greatest shooter of all time. I had a conversation with Stephen A. [Smith], where does he rank? He's a special player. He has his own category," Shaq said.
On this episode of On The Job presented by ADP: Gemma Burgess, CEO of Ferguson Partners, explains what people are looking for in an employer, and how to convey positive work culture to potential employees; Amy Leschke-Kahle, Vice President of Performance Acceleration at The Marcus Buckingham Company, an ADP company, breaks down how encouraging employee engagement and empowering employee voices can benefit every workplace and busts a myth about employee engagement while working from home; Jim Huether, CEO of Hyperice, discusses Hyperice's new employee mental health initiative, known as the Workplace Alliance, with 100-plus companies to combat the ongoing mental health crisis and how they're taking a hands-on, data-driven approach to the mental health crisis.
Jim Huether, CEO of Hyperice, joins Cheddar to discuss Hyperice's new employee mental health initiative, known as the Workplace Alliance, with 100-plus companies to combat the ongoing mental health crisis and how they're taking a hands-on, data-driven approach to the mental health crisis.
