Goop's Holiday Gift Guide Is Back, and More Insane Than Ever
*By Samantha Errico*
Gwyneth Paltrow's famously aspirational wellness site Goop has published its holiday shopping list ー and it includes an entire Spanish village.
Goop is staying true to its extravagant identity with an extensive holiday [gift guide](https://shop.goop.com/shop/collection/the-2018-goop-gift-guides) listing items that range from a marble dumbbell to a balloon expedition over Mount Everest.
The brand is famous for its exorbitant prices ー and this holiday season fits the trend. Shoppers can pick from 12 specialized guides, filtered by type of gift-getter ー one for "the host," "the one-step-aheader," and "the traveler," to name a few.
Shoppers can purchase an electric zero-emissions yacht and king-size 24k gold rolling papers for their loved ones who favor the outrageous. But the crown jewel of the collection is an entire Spanish village with a price tag just shy of $173,000. Yes, an entire village.
Paltrow's high-end lifestyle brand isn't just making headlines for gift guides, the company [reportedly] (https://wwd.com/business-news/media/gwyneth-paltrow-goop-tv-show-said-heading-to-netflix-1202909556/) will produce a "wellness-oriented" TV series for Netflix ($NFLX), according to WWD. Goop has yet to make an official announcement confirming the rumors.
After years of being told that red wine was good for heart health, more Americans appear to be heeding warnings that even moderate alcohol consumption can be unhealthy.
Amazon is now rolling out a service where its Prime members can order their blueberries and milk at the same time as their batteries and other basic items.
Dr. Richard Besser, President & CEO of the Robert Wood Johnson Foundation and former CDC acting director, unpacks the impact of RFK's mRNA funding cuts.
Jessica Inskip, Director of Investor Research at StockBrokers.com and host of MarketMakeHer, unpacks earnings, market outlook, and what history says is next.
Laura Desmond, CEO of Smartly, explores how Big Tech giants are competing for ad dollars in a shifting digital landscape and how Smartly is here to help.
