Saturday, dozens of stars around the world are coming together — virtually — for the global and digital broadcast of "One World: Together at Home," a concert event to support healthcare workers on the frontlines of the pandemic response and the World Health Organization.
The event has been curated in collaboration with star Lady Gaga and will feature top-tier acts like Taylor Swift, Paul McCartney, Lizzo, Billie Eilish, Elton John, and, just announced today, The Rolling Stones.
Mick Sheldrick, chief policy and government affairs officer at Global Citizen, told Cheddar Friday that businesses and philanthropists have been donating to the WHO's COVID-19 Solidarity Response Fund as part of "One World" and supporting local regional response efforts.
"What this fund is providing is much-needed equipment like PPE to health workers in over 75 countries. They're also providing tests to over 126 countries, and critically they are also supporting many of the laboratory scientists around the world who are rapidly working to develop a vaccine," Sheldrick said.
Lady Gaga has been a tremendous help, he noted and said she has made sure the organization is supporting the critical needs of healthcare workers around the world. He also said the singer will continue working with Global Citizen beyond tomorrow's event.
"She really went above and beyond to make sure she understood these issues and not only did she reach out and curate this phenomenal lineup, but she also did calls and reached out to some the CEO's of the largest companies in the U.S. and around the world," he said.
The two-hour special will begin streaming on digital platforms at 2 pm ET and will air on ABC, NBC, and CBS at 8 pm ET. The channels' late-night hosts, Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert, have also joined in the effort and will host the special.
"We hope everyone will tune in and take some time out and show that spirit of solidarity," Sheldrick said.
Hulu viewers have made a conscious decision to watch something on the platform, so they are more engaged, according to Peter Naylor, senior vice president of advertising at the streaming service. And since Hulu runs fewer ads than cable networks, viewers pay more attention to each one, he tells Cheddar's Jon Steinberg.
Fans of "Get Out" and "A Quiet Place" may have a new film to watch out for this summer. "Beach House" is an eerie thriller that turns innocent infatuation into a dangerous, maybe violent, game, says actress Willa Fitzgerald, who plays the movie's protagonist Emma.
The athletic brand has signed deals with projected number one overall pick in the NBA, Deandre Ayton, and has integrated music and fashion into its marketing. Former ESPN host Bram Weinstein says that could give Puma an edge over competitors.
Dennis Williams, SVP at HBO, discusses how the AT&T-Time Warner merger will impact the company's programming. Plus, why you need to understand the evolution of technology to make amazing content.
The Comedy Central show may have turned one intoxicating substance into a success, but it won't be capitalizing on the cannabis legalization movement. "My fear with marijuana would be, it would all be theories," says Derek Waters, host and creator of the Emmy Award-winning comedy.
The cannabis culture company launched an equity crowdsourcing campaign on its own website Tuesday ahead of an official IPO expected this quarter. CEO Adam Levin told Cheddar shares will be offered at $11 apiece.
The founder of the streaming platform, DeShuna Elisa Spencer, created KweliTV after realizing that there was barely any content she could relate to on other channels. KweliTV now has 30,000 paying subscribers and is home to independent films, shows, and documentaries by and for the black community.
Beyoncé and JAY-Z released a surprise album -- "Everything Is Love" -- over the weekend, sending fans into a frenzy. They also released a six-minute music video for a single called "Apesh**t" that was shot at the Louvre. The museum was completely on board with the idea because it felt it paid homage to the world's most iconic works of art, says Bossip's senior editor Jennifer Cunningham.
In Cheddar's interview with Gary Vaynerchuk, the CEO of VaynerMedia talks about the state of advertising, if it is the year of independent agencies, and what type of growth to expect.
Gary Vaynerchuk, CEO of VaynerMedia, joins Cheddar CEO Jon Steinberg from the Cannes Lions International Festival of Creativity to discuss the future of voice technologies like Amazon's Alexa and the Google Home. He says development for the platform is just getting started.
