Saturday, dozens of stars around the world are coming together — virtually — for the global and digital broadcast of "One World: Together at Home," a concert event to support healthcare workers on the frontlines of the pandemic response and the World Health Organization.
The event has been curated in collaboration with star Lady Gaga and will feature top-tier acts like Taylor Swift, Paul McCartney, Lizzo, Billie Eilish, Elton John, and, just announced today, The Rolling Stones.
Mick Sheldrick, chief policy and government affairs officer at Global Citizen, told Cheddar Friday that businesses and philanthropists have been donating to the WHO's COVID-19 Solidarity Response Fund as part of "One World" and supporting local regional response efforts.
"What this fund is providing is much-needed equipment like PPE to health workers in over 75 countries. They're also providing tests to over 126 countries, and critically they are also supporting many of the laboratory scientists around the world who are rapidly working to develop a vaccine," Sheldrick said.
Lady Gaga has been a tremendous help, he noted and said she has made sure the organization is supporting the critical needs of healthcare workers around the world. He also said the singer will continue working with Global Citizen beyond tomorrow's event.
"She really went above and beyond to make sure she understood these issues and not only did she reach out and curate this phenomenal lineup, but she also did calls and reached out to some the CEO's of the largest companies in the U.S. and around the world," he said.
The two-hour special will begin streaming on digital platforms at 2 pm ET and will air on ABC, NBC, and CBS at 8 pm ET. The channels' late-night hosts, Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert, have also joined in the effort and will host the special.
"We hope everyone will tune in and take some time out and show that spirit of solidarity," Sheldrick said.
WW, the company formerly known as Weight Watchers, is looking to expand past its mostly-female base by partnering up with celebrities like DJ Khaled and brands like Blue Apron to inspire a new demographic of members. WW Chief Brand Officer Gail Tifford said Blue Apron was a "very natural fit" for WW members, despite struggles that have driven the meal kit company's stock down sharply since its 2017 IPO. WW is also partnering with Headspace's mindfulness app, Aaptiv for audio fitness content, and the Barclays Center in Brooklyn. "I think you will start to see the makeup of our community really start to change in an exciting way," Tifford said.
These are the headlines you Need 2 Know for Friday, Jan. 4, 2019.
Fitness and beauty booking tool Mindbody is planning to make a play for the next big thing in wellness ー on-demand video, CEO Rick Stollmeyer told Cheddar on Thursday. "You can expect us to be playing in that space because we think that the on-demand and streaming video revolution hitting the fitness space is a big breakthrough," Stollmeyer said.
Roku's new content partnership with Showtime, Starz, and other premium channels is "just the beginning" of a greater expansion into paid content, the company's VP of programming and engagement told Cheddar Thursday.
For a country that spends $72 billion a year on its pets, it would follow that some of the biggest trends in health and wellness eventually make their way to the domain of our furry friends. Vanity Fair reporter Joanna Brenner says CBD, the non-psychoactive compound in marijuana, is the next frontier in pet wellness.
PepsiCo is spearheading an autonomous food delivery service on the campus of the University of the Pacific in Stockton, Calif., where students can now order snacks via an app that are then delivered to them via a small robotic vehicle. The "snackbot" is a "first-of-its-kind" experiment in self-driving and robotics technology, Scott Finlow, vice president of innovation and insights at PepsiCo, told Cheddar.
Chipotle may be best known for stuffed burritos and chips and guac, but the fast-casual chain is kicking off 2019 as an unlikely source of health food ーlaunching a new collection of diet-friendly "Lifestyle Bowls" just in time for New Year's resolutions. The new bowls are branded around four of the trendiest diets, but the company's VP of marketing said the new venture is "a lifestyle approach, it's not a fad."
Stress and the pressure of perfection all too often get in the way of achieving goals ー or at this time of year, resolutions. But rethinking stress, "trusting the process," and practicing gratitude are some simple ways to make serious strides, according to Monica Berg, author of "Fear is Not an Option" and chief communications officer for the Kabbalah Centre.
In a new era of transportation, safety testing is critical for cars that are now more dependent on tech than on steel and rubber. The American Center for Mobility is a 500-acre testing facility located in Ypsilanti, Mich., just over 30 miles from Detroit. On the center's highway speed loop, vehicles are tested for safety on a range of roadway and weather conditions. "It's gotta work all the time, every time," the center's interim CEO, Kirk Steudle, told Cheddar's J.D. Durkin.
Tesla's latest production miss proves it is no longer a "hyper-growth story," Tesla short Mark Spiegel told Cheddar. Tesla shares tumbled close to 7 percent on Wednesday after the company missed expectations on car deliveries and broadly discounted its vehicles to offset subsidy cuts.
