Saturday, dozens of stars around the world are coming together — virtually — for the global and digital broadcast of "One World: Together at Home," a concert event to support healthcare workers on the frontlines of the pandemic response and the World Health Organization.
The event has been curated in collaboration with star Lady Gaga and will feature top-tier acts like Taylor Swift, Paul McCartney, Lizzo, Billie Eilish, Elton John, and, just announced today, The Rolling Stones.
Mick Sheldrick, chief policy and government affairs officer at Global Citizen, told Cheddar Friday that businesses and philanthropists have been donating to the WHO's COVID-19 Solidarity Response Fund as part of "One World" and supporting local regional response efforts.
"What this fund is providing is much-needed equipment like PPE to health workers in over 75 countries. They're also providing tests to over 126 countries, and critically they are also supporting many of the laboratory scientists around the world who are rapidly working to develop a vaccine," Sheldrick said.
Lady Gaga has been a tremendous help, he noted and said she has made sure the organization is supporting the critical needs of healthcare workers around the world. He also said the singer will continue working with Global Citizen beyond tomorrow's event.
"She really went above and beyond to make sure she understood these issues and not only did she reach out and curate this phenomenal lineup, but she also did calls and reached out to some the CEO's of the largest companies in the U.S. and around the world," he said.
The two-hour special will begin streaming on digital platforms at 2 pm ET and will air on ABC, NBC, and CBS at 8 pm ET. The channels' late-night hosts, Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert, have also joined in the effort and will host the special.
"We hope everyone will tune in and take some time out and show that spirit of solidarity," Sheldrick said.
Former Take-Two CEO Kelly Sumner is looking for the next big game. But rather than investing hundreds of millions, his blockchain-based video game publisher Planet Digital Partners is targeting mid-level games often ignored by big publishers.
"Electronic Arts, Take-Two, Activision ($ATVI), etc., they are spending hundreds of millions of dollars on a game, expecting to be ... getting billions. And the kind of middle, where there's sort of really good, exciting games, isn't there," Sumner told Cheddar Friday.
Rapper Tip "T.I." Harris has already built a reputation as a musician, producer, and actor, but now he's looking to add tech investor to his credits with the launch of his new company, TechCypha. TechCypha is a "group of entertainers, entrepreneurs, executives that all want to pool our funds together for the purpose of providing technology to add culture," T.I. told Cheddar in an interview Friday.
Goop, Gwyneth Paltrow's 10-year-old lifestyle and wellness brand, now counts stores in southern California, New York and London, where the Goop pop-up was recently given permanent brick-and-mortar status. Soon, an eponymous Netflix show will launch, joining a book imprint, podcast and website. But, as CCO Elise Loehnen told Cheddar, the content strategy is but one arm of the expanding business ー retail is the other.
New Age Beverages Corporation knew there was one thing missing from the cannabis-infused drink industry: Bob Marley. The company is getting ready to distribute three CBD-infused drinks bearing the name of the reggae legend. New Age Beverages CEO Brent Willis told Cheddar that combining Marley's likeness with a cannabis beverage was a natural fit.
These are the headlines you Need 2 Know for Friday, Jan. 18, 2019.
LiveXLive is a platform that brings festivals and other live events to music enthusiasts who can't afford to attend in-person. "We set out to take the playbook from ESPN, to create the next generation MTV," founder Robert Ellin told Cheddar Thursday.
Shares of Netflix tumbled after the market close on Thursday after the streaming giant just missed analyst expectations on revenue, and forecast weaker than expected earnings and revenue for the current quarter.
Inflated housing prices and long commute times in tech hubs nationwide is "sapping the vitality" from cities, Microsoft President Brad Smith told Cheddar Thursday following the company's announcement it would invest $500 million to address affordable housing and homelessness in and around Seattle, Wash.
Marty McFly's self-lacing sneakers from "Back to the Future" are here at last. Kind of. Nike on Tuesday launched the Adapt BB, its first mass-market "smart" sneaker, that uses elastic mesh and a small internal motor with Bluetooth connectivity to allow the wearer to tighten and loosen the fit of the shoe via a smartphone app.
Ford Motor Company and Volkswagen AG announced at the Detroit Auto Show they will form a "broad alliance," but the reality of a partnership may present certain conflicts for both companies. "I think that this is going to be a very difficult friendship to make work because Ford ($F) is expected to make some pickup trucks for Volkswagen, which sounds good because Volkswagen needs those pickups in other markets," Nathan Bomey, business reporter at USA Today, told Cheddar Wednesday.
