Saturday, dozens of stars around the world are coming together — virtually — for the global and digital broadcast of "One World: Together at Home," a concert event to support healthcare workers on the frontlines of the pandemic response and the World Health Organization.
The event has been curated in collaboration with star Lady Gaga and will feature top-tier acts like Taylor Swift, Paul McCartney, Lizzo, Billie Eilish, Elton John, and, just announced today, The Rolling Stones.
Mick Sheldrick, chief policy and government affairs officer at Global Citizen, told Cheddar Friday that businesses and philanthropists have been donating to the WHO's COVID-19 Solidarity Response Fund as part of "One World" and supporting local regional response efforts.
"What this fund is providing is much-needed equipment like PPE to health workers in over 75 countries. They're also providing tests to over 126 countries, and critically they are also supporting many of the laboratory scientists around the world who are rapidly working to develop a vaccine," Sheldrick said.
Lady Gaga has been a tremendous help, he noted and said she has made sure the organization is supporting the critical needs of healthcare workers around the world. He also said the singer will continue working with Global Citizen beyond tomorrow's event.
"She really went above and beyond to make sure she understood these issues and not only did she reach out and curate this phenomenal lineup, but she also did calls and reached out to some the CEO's of the largest companies in the U.S. and around the world," he said.
The two-hour special will begin streaming on digital platforms at 2 pm ET and will air on ABC, NBC, and CBS at 8 pm ET. The channels' late-night hosts, Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert, have also joined in the effort and will host the special.
"We hope everyone will tune in and take some time out and show that spirit of solidarity," Sheldrick said.
President Trump's "Make America Great Again" cap is more than just a hat, it's a "symbol of us vs. them," Washington Post fashion editor Robin Givhan told Cheddar. Givhan penned a column last week about what the hat has come to mean in the years since it burst on the scene as a campaign accessory for Trump's 2016 presidential bid. The hat, she wrote, has become "a symbol of us vs. them, of exclusion and suspicion, of garrulous narcissism, of white male privilege, of violence and hate."
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
Breathe deep, New Yorkers: There's a new wellness trend in town. Salthaus is a modern salt room designed to help recharge your body and mind.
The salt room modernizes the experience of a natural salt cave right on the Big Apple's Upper East Side. Salthaus provides halotherapy, or salt therapy, a natural treatment that claims a range of health benefits, including improving skin conditions, reducing inflammation, increasing lung capacity, and alleviating headaches.
In the digital age, advertisers have more options to reach consumers online than ever before ー through social networks, native content, banner ads ー but their understanding of the effectiveness of digital ad campaigns has remained vague. Now, flush with $20 million in venture capital, Knotch is building a platform that it says will allow advertisers to see what works and where ー in real time.
Fashion brand Pirouette NYC is providing working women appropriate, and affordable, attire to take them from the boardroom to the bar ーwith the goal of saving them both time and money. "Everyone talks about pay equity, but not about time equity ー and women don't have time to change after work to go out at night," founder Melissa Lorenzo-Hervé told Cheddar Friday.
These are the headlines you Need 2 Know for Monday, Jan. 28, 2019.
The founder and CEO of Vangst, a cannabis recruiting platform, wants to help budding cannabis companies staff up ーand she has Snoop Dogg's support to make that happen. Founder and CEO, Karson Humiston, told Cheddar she was inspired to create the company back in college after a trip to Colorado.
There is no shortage of avocados heading into Super Bowl weekend says Alvaro Luque, President of Avocados From Mexico. "First of all, there is no shortage ー it's 100 percent the contrary," Luque said in an interview on Cheddar Friday. "Last week we had a record week ー we imported more than 73 million pounds of avocados."
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
