Saturday, dozens of stars around the world are coming together — virtually — for the global and digital broadcast of "One World: Together at Home," a concert event to support healthcare workers on the frontlines of the pandemic response and the World Health Organization.
The event has been curated in collaboration with star Lady Gaga and will feature top-tier acts like Taylor Swift, Paul McCartney, Lizzo, Billie Eilish, Elton John, and, just announced today, The Rolling Stones.
Mick Sheldrick, chief policy and government affairs officer at Global Citizen, told Cheddar Friday that businesses and philanthropists have been donating to the WHO's COVID-19 Solidarity Response Fund as part of "One World" and supporting local regional response efforts.
"What this fund is providing is much-needed equipment like PPE to health workers in over 75 countries. They're also providing tests to over 126 countries, and critically they are also supporting many of the laboratory scientists around the world who are rapidly working to develop a vaccine," Sheldrick said.
Lady Gaga has been a tremendous help, he noted and said she has made sure the organization is supporting the critical needs of healthcare workers around the world. He also said the singer will continue working with Global Citizen beyond tomorrow's event.
"She really went above and beyond to make sure she understood these issues and not only did she reach out and curate this phenomenal lineup, but she also did calls and reached out to some the CEO's of the largest companies in the U.S. and around the world," he said.
The two-hour special will begin streaming on digital platforms at 2 pm ET and will air on ABC, NBC, and CBS at 8 pm ET. The channels' late-night hosts, Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert, have also joined in the effort and will host the special.
"We hope everyone will tune in and take some time out and show that spirit of solidarity," Sheldrick said.
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The pandemic has seen a historic shift in brand loyalty.
Since the beginning of COVID-19, more than 75% of shoppers have changed their buying habits, and 39% have switched brands or retailers entirely, as inflation and supply shortages have forced them to rethink their purchases, according to McKinsey. Barbara Connors, VP of Commercial Insights at 84.51°, breaks down this shift in brand loyalty and how brands are adapting to it.
Despite headwinds from COVID-19, Omni Hotels and Resorts has been able to stay on track, with many new properties in the works. The hotel and resorts chain has also seen a 50% uptick in revenue across all of its locations compared to its levels in 2019. Peter Strebel, President & CEO of Omni Hotels & Resorts, joined Cheddar to talk about how Omni was able to emerge from the pandemic stronger than ever, and give insight into the expected summer travel surge.
April is World Autism Month. Pamela Dixon, director of clinical services and inclusion at Autism Speaks, joins Cheddar News to discuss the importance of supporting people with autism this month and beyond.
Netflix has created a listing of movies, each around 90 minutes long, to appease users who might be looking for less of a time sink. This comes after a recent SNL sketch featuring Pete Davidson pleading for more "Short A** Movies" in a rap song.
