*By Alex Heath* Facebook is exploring the creation of its own cryptocurrency, a virtual token that would allow its billions of users around the world to make electronic payments, people familiar with Facebook’s plans told Cheddar. “They are very serious about it,” said one of the people, who asked not to be identified discussing unannounced plans. Facebook started studying blockchain almost a year ago, when a member of its corporate development team, Morgan Beller, began looking at how the social platform could use the emerging technology. At the time, Beller was the only Facebook employee devoted to studying blockchain, the digital and decentralized ledger that underpins cryptocurrencies like Bitcoin and Ethereum. Her work was thrust into the spotlight this week when Facebook announced that the vice president in charge of the Messenger app, David Marcus, would lead a new team to “explore how to best leverage blockchain across Facebook, starting from scratch.” [Marcus](https://www.facebook.com/davidm/posts/10160585531500195) leads a team of less than a dozen Facebook employees working on blockchain. Before joining the company, he was the president of PayPal, which facilitates transactions between users in Facebook’s Messenger app. Marcus is an early Bitcoin investor, and in December he joined the board of Coinbase, which runs one of the most popular cryptocurrency exchanges. Executives at Facebook regularly talk about future initiatives with their employees, and they tout the company’s 10-year roadmap in public presentations. But plans for blockchain have been omitted from that roadmap, and top executives have been tight-lipped about any plans for crypto, the people familiar with the discussions said. In an internal post earlier this week announcing the blockchain initiative to Facebook employees, CEO Mark Zuckerberg didn’t explain what specifically the team would be working on. “Like many other companies Facebook is exploring ways to leverage the power of blockchain technology," a Facebook spokesperson told Cheddar after this story was first published on Friday. "This new small team will be exploring many different applications. We don’t have anything further to share.” Facebook’s work on blockchain technology and cryptocurrency will likely take years to materialize. People familiar with the matter said the social network doesn’t have plans to hold a so-called initial coin offering (ICO) by offering a limited number of virtual tokens for the public to buy at a set price. Facebook will likely need to make acquisitions in the blockchain and cryptocurrency space to develop its own virtual currency, one of the people said. Blockchain technology could also be used to help Facebook verify the identity of accounts and encrypt data. The social platform has experimented with virtual currency before. In 2009, the company released Facebook Credits, which could be used to purchase virtual goods in popular games like Farmville. But the feature never gained traction, and Facebook shut it down two years later. During an interview at a conference in February, Marcus [said](https://www.cnbc.com/2018/02/02/why-facebook-is-not-rushing-into-crypto-according-to-david-marcus.html) Facebook didn’t have plans to integrate cryptocurrency into its apps anytime soon. "Payments using crypto right now is just very expensive, super slow, so the various communities running the different blockchains and the different assets need to fix all the issues, and then when we get there someday, maybe we'll do something,” Marcus said.

Share:
More In Business
Uber and Lyft Q4 Earnings Beat Expectations Despite Omicron Setbacks
Ride share competitors Uber and Lyft both posted their fourth quarter earnings days apart from each other. Both companies have been trying to get back on their feet after taking some pandemic-related hits, but the Omicron variant had other ideas as the year came to a close, with each company taking a hit in ridership in December. Lance Ippolito, head trader at The Future of Wealth explains how Uber and Lyft measured up this earnings period and why Uber may still have an edge over the competition.
Top Google Trends During The Super Bowl
The Super Bowl might be over, but people are still buzzing about the players, commercials, halftime show, and more. Google tracks the top searches before and after the game every year, revealing the show-stopping moments of the biggest sporting event of the year. Sadie Thoma, Director of US Creative Partnerships at Google, joined Cheddar's Opening Bell to discuss the top trends this year.
Parallel Systems Working On Autonomous, Battery-Electric Rail Vehicles
Parallel Systems has been selected to receive $4.5 million from the Department of Energy for an advanced testing program of its autonomous, battery-electric rail vehicles. The startup, which has raised more than $53 million to date, was founded by former SpaceX engineers to reimagine the rail system by creating a more efficient, decarbonized freight network. Matt Soule, Co-founder & CEO of Parallel Systems, joined Cheddar's Opening Bell to discuss what the company hopes to achieve.
Disney Beats Earnings Expectations, Eyes 2022 Rebound
Disney reported earnings beat on both top and bottom lines. Earnings per share came in at $1.06 versus Refinitiv estimates of 63 cents. Revenue also exceeded expectations at $21.82 billion dollars versus $20.91 billion expected. Meanwhile, Disney+ added 11.8 million new subscribers this quarter to reach nearly 130 million total. Tuna Amobi, media and entertainment expert at CFRA research, joined Cheddar to gives his take on Disney's earnings blowout.
Behind the Sandy Hook Settlement With Gun Maker Remington
Almost a decade after facing a parent's worst nightmare, the families of the young students killed in the Sandy Hook School shooting reached a settlement with gun manufacturer Remington, makers of the Bushmaster AR-15 used in the crime. David Pucino, deputy chief counsel, Giffords Law Center to Prevent Gun Violence joined Cheddar News to discuss the families' case and how its strategy brought about the legal settlement. "They built a really great case showing the way that Bushmaster developed its advertising to drive sales using those toxic messages.
Investment in NBA Teams Is in High Demand for Private Equity Firms
Private equity firms are taking a big interest in investing in NBA teams, the sports league showing the highest ROI over the last two decades according to Sportico, Forbes, and PitchBook. Wylie Fernyhough, lead analys for private equity at PitchBook joined Cheddar News to discuss the way firms are looking to get a piece of the action on the court. “There’s a certain amount of rarity, with these," Fernyhough said. "They’re not exactly printing new NBA franchises."
Load More