It's a new era for the Ford Motor Company. For the first time in 55 years, the automaker expanded its lineup of the iconic Mustang model with an all-electric version — and the line's first SUV.
"It's time to transition to electrification," Joe Hinrichs, Ford president of automotive, told Cheddar Monday.
Hinrichs says Mustang has traditionally focused on "fast, fun, and affordable," and he believes the Mach-E will stand up to that test. It reaches 0 to 60 miles per hour in about 3 seconds.
The Mach-E also has a range of at least 260 miles which keeps the model in line with Ford's environmental sustainability commitments. Drivers making the switch from gas to electric will have access to some 12,000 charging stations through the FordPass Charging Network, the largest public charging system in North America. Ford will also offer multiple home charging solutions as it puts more than $11 billion into a global transition to electric vehicles.
At price points ranging from about $44,00 to $60,000, the Mach-E costs about $10,000 more than a combustible engine Mustang but is competitive with Tesla, the leading electric car brand. Hinrichs predicts all manufactured Ford vehicles will be electric at some point "in our lifetime." He says the company already has 40 all-electric or hybrid cars in development.
Ford's technology teams aren't solely focused on electric. The company is carefully working on its autonomous technology and Henrichs says it will wait until self-driving cars are safer than those driven by humans. "The requirements are greater than [for] a human driver, and they should be," says Hinrichs "We tolerate a lot of human driver behavior that we won't tolerate in an autonomous vehicle."
Jack Daniels was at the U.S. Supreme Court today. The whiskey-makers argued that a dog toy company violated federal trademark law with a product that parodies the distiller's iconic bottle. The toy is the Bad Spaniels Silly Squeaker toy by VIP products. The first amendment case pits the rights of a famous trademark holder against parody products. Jack Daniel says the toy damages its reputation, especially the references to dog poop.
Alcohol brand White Claw is moving into spirits amid an industrywide shift away from hard seltzers. The spiked seltzer brand announced a new line of regular and flavored White Claw premium vodkas. The bottles are available in select markets across North America and come in an unflavored option as well as pineapple mango and black cherry white Claw has dominated the Heart Seltzer market for years. Now bringing the category into the mainstream as more consumers sought those low calorie alcohol drinks.
Stocks are holding relatively steady Wednesday as Wall Street bides its time until the Federal Reserve’s announcement in the afternoon about whether it will tighten the screws further on the economy.
Meme stocks are rising before the opening bell Wednesday after GameStop, one of the most heavily traded off-brand stocks during the pandemic, posted a surprise profit for the fourth quarter.
The rising cost of groceries is pushing more consumers to use Buy Now Pay Later (BNPL) services for necessities such as groceries, according to new data from Adobe Analytics.
