EXCLUSIVE: Snapchat Developing "Stories Everywhere” to Push Content Outside the App and Grow Users
Snapchat is developing a new product called “Stories Everywhere” with a goal of making Snapchat Stories available outside the app for the first time and kick-starting the app’s stagnant user growth, Cheddar has learned from a person familiar with the matter.
To lead the effort, Snapchat’s parent company, Snap Inc., has hired Rahul Chopra, the former Senior Vice President and Global Head of Video at News Corp, who recently was CEO of the media conglomerate’s social data agency Storyful.
While Stories Everywhere is still in the early stages of development, Chopra has the important task of figuring out how to finally distribute the app’s wealth of user-generated content on the web and elsewhere. The project could mean that Snapchat makes it easier to share videos on other platforms through a web player that also prompts people to sign up and download the app, the person familiar with the matter told Cheddar.
The move echoes Twitter’s 2011 decision to allow content publishers to embed tweets in articles and blog posts.
Snap has also contemplated allowing other apps to access its feeds of user-generated videos, which are curated by algorithms and Snap employees, for everything from breaking news events to sports games. Opening up its content to other apps could potentially give Snap a way to make money off content licensing at a time when the young company is under pressure from investors to grow revenue.
Additionally, Snap has restructured its expanding content division and added more key roles under the leadership of VP Nick Bell:
* Mike Su, the former Chief Product Officer at Latino-focused digital publisher Mitú, now oversees all of Snap’s content-related product development, including tools for media partners. “This will allow him to oversee the product changes needed to help our partners build sustainable businesses on Snapchat,” Bell said in an internal memo seen by Cheddar and sent to Snap employees last week.
* Snap’s Michael DiBenedetto will now lead the content team’s strategy and operations. In his memo to employees, Bell called the newly-created position “an extremely important role as we look to drive operational efficiency and deliver on our 2018 plan.”
* Former NowThis president Sean Mills will continue to oversee Snap’s original content efforts, including its rapidly growing list of exclusive shows from the likes of NBC and ESPN. In addition, Mills now oversees all programming for the redesigned Snapchat app’s Discover feed of video content, which is being slowly made available to users.
* Longtime Snap employee Josh Stone now leads all media company relations. Stone joined Snap in 2013 and helped lead the company’s initial rollout of the Discover page in 2015. He reports to Ben Schwerin, Snap’s VP of Partnerships.
In a separate memo sent to Snap employees and reviewed by Cheddar, Bell outlined his content team’s goals for 2018. They include: increase the overall output of content in the redesigned Discover feed, widen content distribution, and double-down on news. Snapchat’s previously announced redesign, which includes the new Discover feed of professional and user-generated videos, is still only active for a small percentage of users.
A Snap spokesperson declined to comment for this story.
Playboy released its fourth quarter and full year 2021 results, reporting an annual revenue of $247 million, up 67 percent year-over-year. The venerable lifestyle and entertainment brand had a whirlwind of a year — going public for a second time, completing three acquisitions, and growing its workforce to more than 1,100 employees, all while dealing with ongoing supply chain issues and other COVID-related challenges. CEO Ben Kohn joined Cheddar's Opening Bell to discuss the long pivot away from its legacy print product to digital. "It gives us a truly competitive advantage, especially when you think of this world we live in today with the changes to iOS last year, what you saw happen with Facebook, the lack of performance marketing," he said. "We now have an organic audience in partnership with our creators that we can market other products and services to as well."
AI-based adtech firm Adtheorent released its first earnings report as a public company Thursday after the bell. The company went public via SPAC deal in December and has since seen strong profit and revenue growth, with connected TV increasing 220 percent in Q4. Jim Lawson, CEO, AdTheorent, joined Cheddar's Opening Bell to discuss.
The February jobs report shows the U.S. added 678,000 jobs, much more than the expected 440,000. The unemployment rate dropped down to 3.8% as Covid cases have fallen sharply since their peak in mid-Janurary. William M. Rodgers III, Vice President & Director of the Institute for Economic Equity at the Federal Reserve Bank of St. Louis, joined Cheddar's Opening Bell to break down the report.
Major League Baseball has officially canceled opening day after no deal was reached between the league and its players before Tuesday's deadline. The first two series of the 2022 season were set to begin on March 31, but the players rejected the owners' 'best offer.' David Salituro, sports writer for Fansided, joins Cheddar News to discuss.
It has now been two days since Major League Baseball moved to cancel opening day games for the upcoming season. The announcement from MLB commissioner Rob Manfred came during the league's ongoing work stoppage, just the ninth in MLB history. Owners voted unanimously on December 2, 2021 to enact a lockout after the collective bargaining agreement between the league and players expired. On March 1, 2022, following over a week of daily negotiations between the two sides, and three months of on and off negotiations, the league officially canceled the first two series of the regular season. Gabe Lacques, MLB reporter and baseball editor for USA Today Sports, joins Cheddar News' Closing Bell to discuss.
Stocks around the world tumbled Friday after even a gangbusters report on the U.S. jobs market wasn’t enough to pull Wall Street’s focus off its worries about the war in Ukraine.
Employers added 678,000 jobs in February, another solid gain that underscored the economy’s robust health as the omicron wave fades and more Americans venture out to spend at restaurants, shops, and hotels despite surging inflation.
Mark Clerkin, Head of Trading at CoinList, joins Cheddar News' Closing Bell, where he elaborates on the range of features his platform offers, from investing in up-and-coming tokens to trading, and says his company is eager to partner with Block CEO Jack Dorsey on future projects.
