Snapchat is developing a new product called “Stories Everywhere” with a goal of making Snapchat Stories available outside the app for the first time and kick-starting the app’s stagnant user growth, Cheddar has learned from a person familiar with the matter. To lead the effort, Snapchat’s parent company, Snap Inc., has hired Rahul Chopra, the former Senior Vice President and Global Head of Video at News Corp, who recently was CEO of the media conglomerate’s social data agency Storyful. While Stories Everywhere is still in the early stages of development, Chopra has the important task of figuring out how to finally distribute the app’s wealth of user-generated content on the web and elsewhere. The project could mean that Snapchat makes it easier to share videos on other platforms through a web player that also prompts people to sign up and download the app, the person familiar with the matter told Cheddar. The move echoes Twitter’s 2011 decision to allow content publishers to embed tweets in articles and blog posts. Snap has also contemplated allowing other apps to access its feeds of user-generated videos, which are curated by algorithms and Snap employees, for everything from breaking news events to sports games. Opening up its content to other apps could potentially give Snap a way to make money off content licensing at a time when the young company is under pressure from investors to grow revenue. Additionally, Snap has restructured its expanding content division and added more key roles under the leadership of VP Nick Bell: * Mike Su, the former Chief Product Officer at Latino-focused digital publisher Mitú, now oversees all of Snap’s content-related product development, including tools for media partners. “This will allow him to oversee the product changes needed to help our partners build sustainable businesses on Snapchat,” Bell said in an internal memo seen by Cheddar and sent to Snap employees last week. * Snap’s Michael DiBenedetto will now lead the content team’s strategy and operations. In his memo to employees, Bell called the newly-created position “an extremely important role as we look to drive operational efficiency and deliver on our 2018 plan.” * Former NowThis president Sean Mills will continue to oversee Snap’s original content efforts, including its rapidly growing list of exclusive shows from the likes of NBC and ESPN. In addition, Mills now oversees all programming for the redesigned Snapchat app’s Discover feed of video content, which is being slowly made available to users. * Longtime Snap employee Josh Stone now leads all media company relations. Stone joined Snap in 2013 and helped lead the company’s initial rollout of the Discover page in 2015. He reports to Ben Schwerin, Snap’s VP of Partnerships. In a separate memo sent to Snap employees and reviewed by Cheddar, Bell outlined his content team’s goals for 2018. They include: increase the overall output of content in the redesigned Discover feed, widen content distribution, and double-down on news. Snapchat’s previously announced redesign, which includes the new Discover feed of professional and user-generated videos, is still only active for a small percentage of users. A Snap spokesperson declined to comment for this story.

Share:
More In Business
Stephanie Shojaee on Paving the Way for Women in Real Estate
With real estate being a largely male-dominated industry, Stephanie Shojaee, vice president and chief marketing officer at development company Shoma Group, joined Cheddar News to discuss how she took on the gender gap for women to achieve leadership roles, starting at her own company. “It's been very important to teach all the women that work here, especially the younger ones, that they shouldn't change themselves," she said. "You need to be happy with who you are and just keep breaking barriers."
DocuSign CEO on Lowered Guidance Off of COVID Despite Q4 Earnings Beat
DocuSign saw high growth levels due to high demand in going paperless during the pandemic, but the e-signature company also posted lower guidance going forward. CEO Dan Springer joined Cheddar News to discuss the revenue. "The challenge for our business was more that we got used to that very high level of demand during COVID, where we were a beneficiary of people needing to move so much faster, to drive, to accelerate their transformation," he said. "And now as we come off that acceleration, we didn't move quickly enough, we didn't adjust our business back to the mode we had pre-pandemic."
Inflation Jumps to 40-Year High in February
The consumer price index jumped 7.9 percent in February, marking a 40-year high for inflation in the U.S. This report comes less than a week ahead of the Fed's all important meeting. Kayla Bruun, Economic Analyst, Morning Consult, joined Cheddar's Opening Bell to discuss.
Markets Open Lower On Hotter-Than-Expected Inflation Data
Markets opened lower amid hotter-than-expected inflation data, which surged to its highest level in nearly 40 years. Lisa Erickson, Senior Vice President and Co-Head, Public Markets Group, U.S. Bank joined Cheddar's Opening Bell to discuss the significance of this figure ahead of the Federal Reserve's FOMC meeting.
Glint Pay CEO on Switching to Gold as Safe Haven Amid Ukraine Crisis
As the Russia-Ukraine war disrupts the global economy, sending markets on a roller coaster ride, gold remains hovering around $2,000 an ounce. Often seen as a safe haven in times of economic crisis, Jason Cozens, founder and CEO of gold-as-currency platform Glint Pay, joined Cheddar’s Opening Bell to discuss the latest gold rush, how the war is impacting prices, and how people can use Glint to trade in the precious metal. “You know the stock markets and cryptocurrencies are risky investments," he stated. "Whereas gold is just reliable money. It's no one else's liability if you own."
Russia Defaulting On Its Debt Is "Imminent"
As Western sanctions weigh on Russia's economy, the country is at the risk of defaulting on its debt. Fitch ratings agency has downgraded Russia's debt for the second time in a week, warning a "sovereign default is imminent." Jesse Wheeler, Economic Analyst at Morning Consult, explains what that means, and how it could have ripple effects across the global economy.
Marqeta Surges on Q4 Earnings Beat, Citi Partnership
Card Issuing Platform Marqeta blowing past Wall Street expectations in its Q4 earnings report, with revenue jumping to $155 million, up significantly from the $86 million it reported last quarter. Vidya Peters, Chief Operating Officer, Marqeta, joined Cheddar's Opening Bell to discuss the company's strong growth as well as her tips for female leaders.
Load More