EXCLUSIVE: Snapchat Developing "Stories Everywhere” to Push Content Outside the App and Grow Users
Snapchat is developing a new product called “Stories Everywhere” with a goal of making Snapchat Stories available outside the app for the first time and kick-starting the app’s stagnant user growth, Cheddar has learned from a person familiar with the matter.
To lead the effort, Snapchat’s parent company, Snap Inc., has hired Rahul Chopra, the former Senior Vice President and Global Head of Video at News Corp, who recently was CEO of the media conglomerate’s social data agency Storyful.
While Stories Everywhere is still in the early stages of development, Chopra has the important task of figuring out how to finally distribute the app’s wealth of user-generated content on the web and elsewhere. The project could mean that Snapchat makes it easier to share videos on other platforms through a web player that also prompts people to sign up and download the app, the person familiar with the matter told Cheddar.
The move echoes Twitter’s 2011 decision to allow content publishers to embed tweets in articles and blog posts.
Snap has also contemplated allowing other apps to access its feeds of user-generated videos, which are curated by algorithms and Snap employees, for everything from breaking news events to sports games. Opening up its content to other apps could potentially give Snap a way to make money off content licensing at a time when the young company is under pressure from investors to grow revenue.
Additionally, Snap has restructured its expanding content division and added more key roles under the leadership of VP Nick Bell:
* Mike Su, the former Chief Product Officer at Latino-focused digital publisher Mitú, now oversees all of Snap’s content-related product development, including tools for media partners. “This will allow him to oversee the product changes needed to help our partners build sustainable businesses on Snapchat,” Bell said in an internal memo seen by Cheddar and sent to Snap employees last week.
* Snap’s Michael DiBenedetto will now lead the content team’s strategy and operations. In his memo to employees, Bell called the newly-created position “an extremely important role as we look to drive operational efficiency and deliver on our 2018 plan.”
* Former NowThis president Sean Mills will continue to oversee Snap’s original content efforts, including its rapidly growing list of exclusive shows from the likes of NBC and ESPN. In addition, Mills now oversees all programming for the redesigned Snapchat app’s Discover feed of video content, which is being slowly made available to users.
* Longtime Snap employee Josh Stone now leads all media company relations. Stone joined Snap in 2013 and helped lead the company’s initial rollout of the Discover page in 2015. He reports to Ben Schwerin, Snap’s VP of Partnerships.
In a separate memo sent to Snap employees and reviewed by Cheddar, Bell outlined his content team’s goals for 2018. They include: increase the overall output of content in the redesigned Discover feed, widen content distribution, and double-down on news. Snapchat’s previously announced redesign, which includes the new Discover feed of professional and user-generated videos, is still only active for a small percentage of users.
A Snap spokesperson declined to comment for this story.
More American tech companies continue to pull their businesses out of China as the Communist Party cracks down on firms — both foreign and domestic. Yahoo and Fortnite have become the latest companies to withdraw from the country, and the withdrawals come just days after Microsoft announced it would take LinkedIn offline. Shehzad Qazi, managing director at China Beige Book International, joined Cheddar to provide some insight into how the crackdowns in China would also impact the tech companies at home in the United States.
Yelp reported Q3 earnings on Thursday, matching its best quarterly performance in company history, according to CFO David Schwarzbach who joined Cheddar's "Between Bells" to break down the report and business forecast. He also talked about the impact that the pandemic has had on marketing campaigns on the platform and noted that while service pros are doing well, campaigns for restaurants, retail, and other sectors continue to face challenges.
Beatriz Acevedo, CEO of Suma Wealth, discusses the challenges in building financial habits among Hispanic youths and talks about how the company will be prioritizing funds from its recent $2 million raise.
Sian Morson, founder and editor of The Blkchain, talks about the challenges digital artists of color face getting opportunities to advance their careers and ways NFTs are redistributing wealth.
Planet Fitness CEO Chris Rondeau joined Cheddar's "Opening Bell" to talk about the gym chain's Q3 earnings beat. He said while home workouts have sufficed for people amid the pandemic, they are not a substitute for in-person workouts in facilities such as their own. "Now that people can get out and go about their day as their normal life, I think we're now reaping the benefits of people getting out to being normal again," he said.
A new report out by the Center for Countering Digital Hate shows how just ten publishers are responsible for the bulk of climate change misinformation on social media--and companies like Facebook and Google are making money off them. Imran Ahmed, CEO of the Center for Countering Digital Hate, joined Cheddar to discuss.
Many are celebrating Marvel's 'Eternals,' the most diverse film the company has ever made. CAPE has teamed up with other nonprofits to launch the #oneopen campaign, tied to the Eternals, which aims to support and amplify films led by diverse talent. Michelle Sugihara, the Executive Director of CAPE, joined Cheddar to discuss.
A recent token called 'SQUID' which was developed after the Netflix series Squid Games has now cost several investors to lose their investments. According to Gizmodo, the developers have now walked off with $3.3 Million thanks to them not allowing buyers to sell any of their coins. The question now is: How can one protect themselves from being caught up in any crypto scams? The Host of the O Show Wendy O, joined Cheddar to discuss more.
Dr. Rachel Cleetus, Policy Director and Lead Economist of the Climate and Energy Program for the Union of Concerned Scientists, joined Cheddar News to discuss the COP26 summit.
The U.S. economy added 531,000 jobs in October beating expectations by a large margin. Mark Avallone, founder and president at Potomac Wealth Advisors, joined Cheddar to dive into the numbers and discuss trends like the gains made in leisure and hospitality. "When you look at the hotel chains, the travel-related opportunities out there, they are booming," he said. Avallone noted that delayed life events like weddings have added to the growth, noting that, "The pent up demand for activities that people postponed, plus the desire to enjoy life, is all systems go right now, and I think that's something we're going to see more of."
