*By Amanda Weston* After months of damaging headlines and privacy mishaps, Facebook may be down, but it's not out ー especially not in the case of the U.S. midterms, according to the company's director of outreach. "We've been doing a lot of work around cracking down on fake accounts, reducing the amount of false news on the site, disrupting bad actors, but also providing more transparency into political ads," Katie Harbath, global politics and government outreach director at Facebook ($FB), told Cheddar's Hope King in an exclusive interview. "We've been doing a lot of work around cracking down on fake accounts, reducing the amount of false news on the site, disrupting bad actors, but also providing more transparency into political ads," she added. Part of that effort is Facebook's "war room." The space was set up at the platform's Menlo Park, Calif., office in September ahead of Brazil's election. Now it's now dedicated around the clock ーliterally ー to the midterms. Harbath said the war room has allowed them to see misleading content in real time. "That will allow us to catch it quicker and be able to take it down off the site. The teams are working 24 hours here ahead of Tuesday." Harbath said the company has learned from every election over the past two years, including international races like Brazil. She likened the surge of activity in the company to Facebook's shift to mobile in 2012. "Election integrity is a huge priority for the company," Harbath said. "I haven't seen such a cross-company-wide effort since we made that shift." Employees stationed in the war room look for possible red flags ー spikes in ad spending or new advertisers. The goal is to preserve election integrity while still allowing users to engage with candidates. "I think we're just wanting to stay constantly on guard," Harbath said. "Part of the war room is we tested every scenario we could think of, but there's always those ones that we may not have thought about. So we believe that we're built to be able to rapidly respond to anything that may come our way." The war room is also using one of Facebook's newer election tools. The site launched its [Ad Archive Report](https://www.facebook.com/ads/archive/report) in October, which shines a spotlight on who's behind political ads ー and how much they're spending. The archive reports there are more than 1.8 million ads "related to politics and issues of national importance," with advertisers spending nearly $300 million since May of 2018. As of Oct. 27, the page for Senate candidate [Beto O'Rourke of Texas](https://www.facebook.com/betoorourke/) ranked first in ad spending, with more than $6.5 million. "I think one of the trends that we've seen over the years is more and more [the] shift of money to digital and to online," Harbath said. "Campaigns are certainly advertising more on television, but this is the first cycle where we actually have some of this transparency into that online spending, very much the same way that candidates do on traditional media." The archive not only lets users see who paid for ads, but also the demographics of the users they reached. Ads remain in the archive for seven years. Facebook's efforts come after the platform came under fire for misinformation online during the 2016 election. "In 2016, our election security efforts prepared us for traditional cyberattacks like phishing, malware, and hacking. We identified those and notified the government and those affected. " Mark Zuckerberg, Facebook founder and CEO, wrote in a [September blog post](https://www.facebook.com/notes/mark-zuckerberg/preparing-for-elections/10156300047606634/). "What we didn't expect were foreign actors launching coordinated information operations with networks of fake accounts spreading division and misinformation. Today, Facebook is better prepared for these kinds of attacks." Harbath said company-wide efforts to fight misinformation existed before a physical war room, but whether the space will remain after November remains to be seen. "We'll be reevaluating the physical war room after the midterms to see what worked and what didn't and make that decision if we make the physical war room something that's permanent," Harbath said. "But the cross-functional effort and the things that we're doing will definitely be applied next year." For full interview [click here](https://cheddar.com/videos/facebook-fights-fake-accounts-false-news-ahead-of-midterms).

Share:
More In Technology
HP on New Products at CES 2022, Challenge of Reaching Carbon Net Zero by 2040
With the annual CES convention underway amid COVID, HP unveiled rolled out a number of new products virtually this year, including new gaming PCs and 4K display monitors. But as industries look toward a greener future, HP is working with the climate crisis in mind. James McCall, chief sustainability officer at HP, joined Cheddar's Kristen Scholer to discuss the company's climate goals, which includes reducing its carbon footprint to net-zero by 2040. He admitted that reaching the ambitious goal will be difficult because much of the company's emissions totals come from third parties. "A large part of our footprint is outside of HP's direct control. A lot of it comes either from our incoming supply chain, the materials, our manufacturing process, or about 30 to 40 percent of it comes from our consumer-use base," McCall told Cheddar.
ZF Showcases Autonomous Shuttles at CES 2022 for Next Generation of Mobility
Martin Fischer, president of technology supplier for cars and commercial vehicles ZF North America, joined Cheddar to discuss the company's solutions for next-generation mobility in autonomous vehicles and its plans to usher in the next phase of electric vehicles. He also talked about the rising demand for self-driving technology on a global scale. "Whereas we are really active also there for passenger cars and commercial vehicles, what we showcase at CES now virtually is our autonomous shuttles," he said. "So, what that means is we bring these vehicles to busy city centers and can take traffic levels down."
Ways to Accelerate the Adoption of EVs
Steve Patton, EY Americas Mobility Sector Leader, joins Cheddar News to discuss what can be done to speed up the adoption of EVs, and how infrastructure can be scaled up to support this transition.
Pfizer, BioNTech to Develop mRNA Shingles Vaccine
Pfizer and BioNTech are working to develop an mRNA-based shingles vaccine following the success of the COVID-19 shot. This latest collaboration will mark the third time the pharmaceutical companies have worked together on a vaccine.
SGH Reports Solid Q1 Results
SGH, formerly known as Smart Global Holdings, reported Q1 earnings after the bell on Tuesday. The holdings company reported solid net sales, up a whopping 60 percent from the same period last year, marking its seventh consecutive quarter of year-over-year revenue growth. SGH also announced a two-for-one share split in the form of a share dividend of one ordinary share for every one ordinary share owned. Mark Adams, CEO, SGH and Former President, Micron, joined Wake Up with Cheddar to discuss.
LG Annouces New Appliances and Recipe Service
LG announced its latest cooking appliances including its ThinQ Recipe service. The app allows people to choose from up to 10,000 recipes and have the ingredients delivered to their doorstep. LG Electronics executive Brandt Varner joins Cheddar News to talk about the products.
Load More