The New Year's Eve ball drop in Times Square is one of the holiday's most cherished traditions, and this year might be its best one yet. Fiskars Living's Tom Brennan joins Cheddar to reveal what makes this year's Waterford New Year's Eve Ball so special. The master artisan explains the painstaking process of creating the iconic scene as the clock strikes midnight.
Brennan reveals why Waterford chose "Gift of Serenity" as this year's theme. He says it represents the spirit of balance and composure heading into the new year. The ball features 288 new crystals that make up the pattern representing the theme.
Finally, Brennan shows off some of the other ways that Waterford is celebrating the holidays. The crystal company is using the New Year's ball as inspiration for some new products including champagne flutes. He says it's a creative way to bring the spirit of the Times Square celebration into your own home.
Hulu viewers have made a conscious decision to watch something on the platform, so they are more engaged, according to Peter Naylor, senior vice president of advertising at the streaming service. And since Hulu runs fewer ads than cable networks, viewers pay more attention to each one, he tells Cheddar's Jon Steinberg.
Fans of "Get Out" and "A Quiet Place" may have a new film to watch out for this summer. "Beach House" is an eerie thriller that turns innocent infatuation into a dangerous, maybe violent, game, says actress Willa Fitzgerald, who plays the movie's protagonist Emma.
The athletic brand has signed deals with projected number one overall pick in the NBA, Deandre Ayton, and has integrated music and fashion into its marketing. Former ESPN host Bram Weinstein says that could give Puma an edge over competitors.
Dennis Williams, SVP at HBO, discusses how the AT&T-Time Warner merger will impact the company's programming. Plus, why you need to understand the evolution of technology to make amazing content.
The Comedy Central show may have turned one intoxicating substance into a success, but it won't be capitalizing on the cannabis legalization movement. "My fear with marijuana would be, it would all be theories," says Derek Waters, host and creator of the Emmy Award-winning comedy.
The cannabis culture company launched an equity crowdsourcing campaign on its own website Tuesday ahead of an official IPO expected this quarter. CEO Adam Levin told Cheddar shares will be offered at $11 apiece.
The founder of the streaming platform, DeShuna Elisa Spencer, created KweliTV after realizing that there was barely any content she could relate to on other channels. KweliTV now has 30,000 paying subscribers and is home to independent films, shows, and documentaries by and for the black community.
Beyoncé and JAY-Z released a surprise album -- "Everything Is Love" -- over the weekend, sending fans into a frenzy. They also released a six-minute music video for a single called "Apesh**t" that was shot at the Louvre. The museum was completely on board with the idea because it felt it paid homage to the world's most iconic works of art, says Bossip's senior editor Jennifer Cunningham.
In Cheddar's interview with Gary Vaynerchuk, the CEO of VaynerMedia talks about the state of advertising, if it is the year of independent agencies, and what type of growth to expect.
Gary Vaynerchuk, CEO of VaynerMedia, joins Cheddar CEO Jon Steinberg from the Cannes Lions International Festival of Creativity to discuss the future of voice technologies like Amazon's Alexa and the Google Home. He says development for the platform is just getting started.
