The New Year's Eve ball drop in Times Square is one of the holiday's most cherished traditions, and this year might be its best one yet. Fiskars Living's Tom Brennan joins Cheddar to reveal what makes this year's Waterford New Year's Eve Ball so special. The master artisan explains the painstaking process of creating the iconic scene as the clock strikes midnight.
Brennan reveals why Waterford chose "Gift of Serenity" as this year's theme. He says it represents the spirit of balance and composure heading into the new year. The ball features 288 new crystals that make up the pattern representing the theme.
Finally, Brennan shows off some of the other ways that Waterford is celebrating the holidays. The crystal company is using the New Year's ball as inspiration for some new products including champagne flutes. He says it's a creative way to bring the spirit of the Times Square celebration into your own home.
Brand consultant Allen Adamson said the companies that don't speak up in the age of social media, are doomed to become irrelevant. That's the bet Nike is making with its new campaign.
Nike's decision to tap Colin Kaepernick as the new face of the 'Just Do It' campaign is inspiring some and offending others. Mashable's Marcus Gilmer joins Cheddar to discuss how the new deal came together.
Amazon briefly passed a market cap of $1 trillion Tuesday morning, the second U.S. company to reach the milestone after Apple pulled it off last month.
When the NFL season kicks off Thursday, the league will have a new official pizza partner. Pizza Hut executives Marianna Radley and Artie Starrs announced new deals for fans and what it hopes to get from the partnership.
Steve Bannon, President Trump's former adviser, was dis-invited from the New Yorker Festival by editor David Remnick after other guests, including Jim Carrey and Jack Antonoff, said they would not attend if Bannon spoke. Bannon called Remnick "gutless" in response. Benjamin Mullin, a digital media and advertising reporter for the Wall Street Journal, addressed the backlash.
The DC Universe is getting its own streaming service starting Sept. 15. Alan Wolk, co-founder of TV{R}ev, believes niche services will continue to grow as cord-cutting proliferates and customers build their own bespoke bundles.
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
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Joe Buscaino, a Los Angeles City Council Member, believes the implementation of electric scooters and better bike lanes and accessibility will improve the traffic and mobility of the city of Los Angeles.
The Wall Street Journal's Jennifer Maloney said Coca-Cola's $5.1 billion acquisition of the UK's Costa Coffee, the second-largest coffee chain in the world, is a direct threat to Starbucks and gives the soda giant entree into a market it previously hadn't tapped: hot beverages.
