The New Year's Eve ball drop in Times Square is one of the holiday's most cherished traditions, and this year might be its best one yet. Fiskars Living's Tom Brennan joins Cheddar to reveal what makes this year's Waterford New Year's Eve Ball so special. The master artisan explains the painstaking process of creating the iconic scene as the clock strikes midnight.
Brennan reveals why Waterford chose "Gift of Serenity" as this year's theme. He says it represents the spirit of balance and composure heading into the new year. The ball features 288 new crystals that make up the pattern representing the theme.
Finally, Brennan shows off some of the other ways that Waterford is celebrating the holidays. The crystal company is using the New Year's ball as inspiration for some new products including champagne flutes. He says it's a creative way to bring the spirit of the Times Square celebration into your own home.
Former Take-Two CEO Kelly Sumner is looking for the next big game. But rather than investing hundreds of millions, his blockchain-based video game publisher Planet Digital Partners is targeting mid-level games often ignored by big publishers.
"Electronic Arts, Take-Two, Activision ($ATVI), etc., they are spending hundreds of millions of dollars on a game, expecting to be ... getting billions. And the kind of middle, where there's sort of really good, exciting games, isn't there," Sumner told Cheddar Friday.
Rapper Tip "T.I." Harris has already built a reputation as a musician, producer, and actor, but now he's looking to add tech investor to his credits with the launch of his new company, TechCypha. TechCypha is a "group of entertainers, entrepreneurs, executives that all want to pool our funds together for the purpose of providing technology to add culture," T.I. told Cheddar in an interview Friday.
Goop, Gwyneth Paltrow's 10-year-old lifestyle and wellness brand, now counts stores in southern California, New York and London, where the Goop pop-up was recently given permanent brick-and-mortar status. Soon, an eponymous Netflix show will launch, joining a book imprint, podcast and website. But, as CCO Elise Loehnen told Cheddar, the content strategy is but one arm of the expanding business ー retail is the other.
New Age Beverages Corporation knew there was one thing missing from the cannabis-infused drink industry: Bob Marley. The company is getting ready to distribute three CBD-infused drinks bearing the name of the reggae legend. New Age Beverages CEO Brent Willis told Cheddar that combining Marley's likeness with a cannabis beverage was a natural fit.
These are the headlines you Need 2 Know for Friday, Jan. 18, 2019.
LiveXLive is a platform that brings festivals and other live events to music enthusiasts who can't afford to attend in-person. "We set out to take the playbook from ESPN, to create the next generation MTV," founder Robert Ellin told Cheddar Thursday.
Shares of Netflix tumbled after the market close on Thursday after the streaming giant just missed analyst expectations on revenue, and forecast weaker than expected earnings and revenue for the current quarter.
Inflated housing prices and long commute times in tech hubs nationwide is "sapping the vitality" from cities, Microsoft President Brad Smith told Cheddar Thursday following the company's announcement it would invest $500 million to address affordable housing and homelessness in and around Seattle, Wash.
Marty McFly's self-lacing sneakers from "Back to the Future" are here at last. Kind of. Nike on Tuesday launched the Adapt BB, its first mass-market "smart" sneaker, that uses elastic mesh and a small internal motor with Bluetooth connectivity to allow the wearer to tighten and loosen the fit of the shoe via a smartphone app.
Ford Motor Company and Volkswagen AG announced at the Detroit Auto Show they will form a "broad alliance," but the reality of a partnership may present certain conflicts for both companies. "I think that this is going to be a very difficult friendship to make work because Ford ($F) is expected to make some pickup trucks for Volkswagen, which sounds good because Volkswagen needs those pickups in other markets," Nathan Bomey, business reporter at USA Today, told Cheddar Wednesday.
